Frank Jefkins – författare
Visar alla böcker från författaren Frank Jefkins. Handla med fri frakt och snabb leverans.
14 produkter
Modern Marketing Communications
Häftad, 1991
568 kr
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Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are …
Advertising
Av Frank Jefkins, Daniel Yadin
Häftad, 2000
945 kr
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated …
Public Relations
Av Paul Baines, John Egan m. fl.
Häftad, 2003
878 kr
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and …
Public Relations
Av Frank Jefkins, John Egan m. fl.
E-bok, 2007
975 kr
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and …
Public Relations
Av Paul Baines, John Egan m. fl.
Inbunden, 2016
2590 kr
Lägg i varukorg
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and …
Public Relations for Management Success
Inbunden, 2018
1885 kr
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, …
Public Relations for Management Success
Häftad, 2019
578 kr
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, …
Public Relations for Management Success
E-bok, 2018
678 kr
Lägg i varukorg
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, …
Public Relations for Management Success
E-bok, 2018
678 kr
Lägg i varukorg
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, …
Public Relations
Made Simple
E-bok, 2016
789 kr
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Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR …
Advertising
Made Simple
E-bok, 2016
807 kr
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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and …
Modern Marketing Communications
E-bok, 2012
755 kr
Lägg i varukorg
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are …
