Daniel Yadin – författare

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1 produkter

1. 

   Advertising

   Av Frank Jefkins, Daniel Yadin

   Häftad, 2000

   945 kr

   Lägg i varukorg

   This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated …