Martin K.J. Waiguny – författare
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14 produkter
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Häftad, 2022
1690 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Inbunden, 2021
1690 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Sara Rosengren, Martin K.J. Waiguny
E-bok, 2021
2174 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Av Alexandra Vignolles, Martin K.J. Waiguny
Inbunden, 2023
1802 kr
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is …
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Av Martin K.J. Waiguny, Alexandra Vignolles
E-bok, 2023
2350 kr
Lägg i varukorg
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is …
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Av Alexandra Vignolles, Martin K.J. Waiguny
Häftad, 2024
1802 kr
Lägg i varukorg
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is …
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Av Daria Gunina, Martin K.J. Waiguny
Inbunden, 2025
1465 kr
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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital …
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Av Martin K.J. Waiguny, Daria Gunina
E-bok, 2025
1838 kr
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This book provides insights into modern advertising''s evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising''s multifaceted nature in an era where digital …
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Alexandra Vignolles, Martin K.J. Waiguny
Inbunden, 2024
2026 kr
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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended …
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Martin K.J. Waiguny, Alexandra Vignolles
E-bok, 2024
2677 kr
Lägg i varukorg
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended …
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Alexandra Vignolles, Martin K.J. Waiguny
Häftad, 2025
2026 kr
Lägg i varukorg
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended …
Advances in Advertising Research XV
Moving Forward, Looking Back: Advertising in the Advent of AI
Av Christina Boutsouki, Leonidas Hatzithomas m. fl.
Inbunden, 2026
1347 kr
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The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional …
Advances in Advertising Research XV
Moving Forward, Looking Back: Advertising in the Advent of AI
Av Martin K.J. Waiguny, Anastasios Panopoulos m. fl.
E-bok, 2026
1838 kr
Lägg i varukorg
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional …
