Martin K.J. Waiguny – författare
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9 produkter
9 produkter
Inbunden, Engelska, 2021
1 651 kr
Skickas inom 10-15 vardagar
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).
Häftad, Engelska, 2022
1 651 kr
Skickas inom 10-15 vardagar
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).
Inbunden, Engelska, 2023
1 761 kr
Skickas inom 10-15 vardagar
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
Engelska, 2023
644 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2024
1 761 kr
Skickas inom 10-15 vardagar
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
Inbunden, Engelska, 2025
1 425 kr
Skickas inom 5-8 vardagar
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.
Inbunden, Engelska, 2024
1 980 kr
Skickas inom 10-15 vardagar
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research.
Häftad, Engelska, 2025
1 980 kr
Skickas inom 10-15 vardagar
Inbunden, Engelska, 2026
1 316 kr
Skickas inom 5-8 vardagar
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.