Martin K.J. Waiguny

Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience

Inbunden, Engelska, 2021

1 632 kr

Skickas inom 10-15 vardagar

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).

Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience

AvMartin K.J. Waiguny,Sara Rosengren

Häftad, Engelska, 2022

1 632 kr

Skickas inom 10-15 vardagar

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

AvAlexandra Vignolles,Martin K.J. Waiguny

Inbunden, Engelska, 2023

1 741 kr

Skickas inom 10-15 vardagar

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

AvAlexandra Vignolles,Martin K.J. Waiguny

Engelska, 2023

653 kr

Skickas inom 5-8 vardagar

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

AvAlexandra Vignolles,Martin K.J. Waiguny

Häftad, Engelska, 2024

1 741 kr

Skickas inom 10-15 vardagar

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

AvDaria Gunina,Martin K.J. Waiguny

Inbunden, Engelska, 2025

1 416 kr

Skickas inom 7-10 vardagar

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

AvAlexandra Vignolles,Martin K.J. Waiguny

Inbunden, Engelska, 2024

1 957 kr

Skickas inom 10-15 vardagar

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research.

Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

AvAlexandra Vignolles,Martin K.J. Waiguny

Häftad, Engelska, 2025

1 957 kr

Skickas inom 10-15 vardagar

Advances in Advertising Research XV

Moving Forward, Looking Back: Advertising in the Advent of AI

AvChristina Boutsouki,Leonidas Hatzithomasm. fl.

Inbunden, Engelska, 2026

1 307 kr

Skickas inom 7-10 vardagar

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

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Martin K.J. Waiguny - Böcker

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Advances in Advertising Research (Vol. XII)

Advances in Advertising Research XIII

Advances in Advertising Research XIV

Advances in Advertising Research XIV

Advances in Advertising Research XV

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