Häftad, Engelska, 2024

Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

Av Alexandra Vignolles, Martin K.J. Waiguny

Del i serien European Advertising Academy

1779 kr

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Beskrivning

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Produktinformation

Utgivningsdatum: 2024-04-12
Mått: 148 x 210 x 21 mm
Vikt: 486 g
Format: Häftad
Språk: Engelska
Serie: European Advertising Academy
Antal sidor: 366
Förlag: Springer Fachmedien Wiesbaden
ISBN: 9783658404314

Utforska kategorier

Försäljning och marknadsföring

Mer om författaren

Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals.Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

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