European Advertising Academy – serie
Visar alla böcker i serien European Advertising Academy. Handla med fri frakt och snabb leverans.
25 produkter
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Häftad, 2022
1693 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Inbunden, 2013
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Häftad, 2015
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Inbunden, 2014
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. VI)
The Digital, the Classic, the Subtle, and the Alternative
Av Peeter Verlegh, Hilde Voorveld m. fl.
Inbunden, 2015
569 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising …
Advances in Advertising Research (Vol. VI)
The Digital, the Classic, the Subtle, and the Alternative
Av Peeter Verlegh, Hilde Voorveld m. fl.
Häftad, 2016
621 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Häftad, 2016
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. VII)
Bridging the Gap between Advertising Academia and Practice
Av George Christodoulides, Anastasia Stathopoulou m. fl.
Inbunden, 2016
1131 kr
Lägg i varukorg
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content …
Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Av Vesna Zabkar, Martin Eisend
Inbunden, 2017
569 kr
Lägg i varukorg
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances …
Advances in Advertising Research (Vol. VII)
Bridging the Gap between Advertising Academia and Practice
Av George Christodoulides, Anastasia Stathopoulou m. fl.
Häftad, 2018
1131 kr
Lägg i varukorg
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content …
Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Av Vesna Zabkar, Martin Eisend
Häftad, 2018
569 kr
Lägg i varukorg
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances …
Advances in Advertising Research IX
Power to Consumers
Av Verolien Cauberghe, Liselot Hudders m. fl.
Inbunden, 2018
1131 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to …
Advances in Advertising Research IX
Power to Consumers
Av Verolien Cauberghe, Liselot Hudders m. fl.
Häftad, 2018
1067 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to …
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Av Enrique Bigne, Sara Rosengren
Inbunden, 2019
1355 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Inbunden, 2021
1693 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Av Alexandra Vignolles, Martin K.J. Waiguny
Inbunden, 2023
1805 kr
Lägg i varukorg
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is …
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Av Alexandra Vignolles, Martin K.J. Waiguny
Häftad, 2024
1805 kr
Lägg i varukorg
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is …
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Av Daria Gunina, Martin K.J. Waiguny
Inbunden, 2025
1468 kr
Lägg i varukorg
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital …
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Alexandra Vignolles, Martin K.J. Waiguny
Inbunden, 2024
2030 kr
Lägg i varukorg
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended …
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Alexandra Vignolles, Martin K.J. Waiguny
Häftad, 2025
2030 kr
Lägg i varukorg
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended …
Advances in Advertising Research XV
Moving Forward, Looking Back: Advertising in the Advent of AI
Av Christina Boutsouki, Leonidas Hatzithomas m. fl.
Inbunden, 2026
1355 kr
Kommande
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Ralf Terlutter, Sandra Diehl m. fl.
Inbunden, 2010
952 kr
Lägg i varukorg
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as …
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
Av Shintaro Okazaki, Shintaro Okazaki
Häftad, 2011
1131 kr
Lägg i varukorg
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, …
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Av Tobias Langner, Shintaro Okazaki m. fl.
Inbunden, 2012
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing …
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Av Tobias Langner, Shintaro Okazaki m. fl.
Häftad, 2014
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing …
