Ralf Terlutter – författare
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9 produkter
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Inbunden, 2017
3253 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Franzisca Weder, Ralf Terlutter m. fl.
E-bok, 2016
4066 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Häftad, 2018
3253 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Lebensstilorientiertes Kulturmarketing
Besucherorientierung bei Ausstellungen und Museen
E-bok, 2013
465 kr
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Geleitwort Diese Dissertation zum Kultunnarketing erscheint in der Reihe der Forschungsgruppe Konsum und Verhalten. Aufgenommen werden Arbeiten der Herausgeber, Habilitations schriften sowie herausragende Dissertationen. Die vorliegende Dissertation leistet einen innovativen Beitrag zur …
Lebensstilorientiertes Kulturmarketing: Besucherorientierung Bei Ausstellungen Und Museen
Häftad, 2000
741 kr
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Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Ralf Terlutter, Sandra Diehl m. fl.
Inbunden, 2010
948 kr
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Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Shintaro Okazaki, Sandra Diehl m. fl.
E-bok, 2010
658 kr
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International Advertising and Communication
Current Insights and Empirical Findings
Av Sandra Diehl, Ralf Terlutter
Häftad, 2006
1126 kr
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Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book …
International Advertising and Communication
Current Insights and Empirical Findings
Av Ralf Terlutter, Sandra Diehl
E-bok, 2006
1502 kr
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Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book …
