Häftad, Engelska, 2027
552 kr
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16 produkter
16 produkter
- Inbunden, Engelska, 2023
1 868 kr
Skickas inom 10-15 vardagar
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry. - E-bokEngelska, 2023
2 366 kr
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Corporate social responsibility (CSR) is an established management focus of today''s companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.
This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry. 652 kr
Skickas inom 5-8 vardagar
- Häftad, Engelska, 2024
1 868 kr
Skickas inom 10-15 vardagar
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry. - Inbunden, Engelska, 2025
1 256 kr
Skickas inom 5-8 vardagar
This book discusses the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about, of, and for sustainability. The book aims to be a preferred resource for academics, scholars, students as well as practitioners in environmental management, communication management, journalism as well as sustainability studies. The authors elaborate on various conceptual perspectives on strategic sustainability communication and offer practical examples and exercises for making sustainability and related issues accessible and comprehensible, for co-creating social change and taking authorship in new emerging professions like Sustainability Manager and Officer.Furthermore, the volume explores methodological as well as pedagogical innovations, complemented by case studies and interviews around existing strategies and tactics to create sustainable solutions (communication planning, campaigning, messaging, etc.). Thus, it offers students and instructors as well as (future) communication strategists and campaigners foundations, strategies, tools, and methodologies of communication for transformation and co-creation of alternative narratives. Professionals, advocates, and academics are attracted who are passionate about taking proactive roles in restoratively addressing the pressing interrelated sociocultural and ecological issues of our times and seek to be reflexive leaders and advocates. 1 427 kr
Läs direkt efter köp
This book discusses the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about, of, and for sustainability. The book aims to be a preferred resource for academics, scholars, students as well as practitioners in environmental management, communication management, journalism as well as sustainability studies. The authors elaborate on various conceptual perspectives on strategic sustainability communication and offer practical examples and exercises for making sustainability and related issues accessible and comprehensible, for co-creating social change and taking authorship in new emerging professions like Sustainability Manager and Officer.Furthermore, the volume explores methodological as well as pedagogical innovations, complemented by case studies and interviews around existing strategies and tactics to create sustainable solutions (communication planning, campaigning, messaging, etc.). Thus, it offers students and instructors as well as (future) communication strategists and campaigners foundations, strategies, tools, and methodologies of communication for transformation and co-creation of alternative narratives. Professionals, advocates, and academics are attracted who are passionate about taking proactive roles in restoratively addressing the pressing interrelated sociocultural and ecological issues of our times and seek to be reflexive leaders and advocates.- Inbunden, Engelska, 2017
3 291 kr
Skickas inom 10-15 vardagar
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. - E-bokEngelska, 2016
3 948 kr
Läs direkt efter köp
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. - Häftad, Engelska, 2018
3 291 kr
Skickas inom 10-15 vardagar
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. - Häftad, Engelska, 2021
883 kr
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The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research. - E-bokEngelska, 2021
1 116 kr
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The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.
- Häftad, Tyska, 2022
587 kr
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Dieses Buch stellt vielfältige Aspekte und Grundlagen digitaler Medientransformationen vor. Erhebliche technologische Fortschritte und makromediale Transformationen öffnen den Markt für neue Teilnehmer und disruptive Geschäftsmodelle. Technologiegiganten destabilisieren die traditionelle Medienlandschaft und ziehen die Aufmerksamkeit des Publikums auf sich.Renommierte Beitragsautoren zeigen, wie traditionelle Medienunternehmen weiterhin marktfähig bleiben und überleben können. Sie machen den Wandel von Medien, Medienindustrien, Medienorganisationen und Mediennutzungen aus heterogenen Perspektiven verstehbar und erläutern Gestaltungsoptionen in der digitalen Transformation der Medien. Im Zentrum stehen theoriebildende und praxisfördernde Überlegungen zur Medienfinanzierung und Erlösmodellierung von klassischen, aber auch neuen Medien sowie die Rolle des Journalismus unter veränderten Rahmenbedingungen des Medienwandels. Der Inhalt• Strukturelle Grundlagen digitaler Medientransformationen• Auswirkungen der digitalen Transformation auf Journalismus und Medienindustrie• Der öffentlich-rechtliche Rundfunk im digitalen Medienwandel• Frauen in der digitalen Transformation der Medien• Probleme in der Finanzierung von Medienangeboten• Digitale Plattformökonomie• Handlungsoptionen und neue Lösungskonzepte für Werbung• Die digitale Transformation der Medien unter ökosozialen, alternativen Aspekten• Identität in der Netzwerkgesellschaft• Desinformations-Kampagnen• Unterhaltungsindustrie und Museen in der digitalen Transformation - E-bokTyska, 2022
591 kr
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Dieses Buch stellt vielfältige Aspekte und Grundlagen digitaler Medientransformationen vor. Erhebliche technologische Fortschritte und makromediale Transformationen öffnen den Markt für neue Teilnehmer und disruptive Geschäftsmodelle. Technologiegiganten destabilisieren die traditionelle Medienlandschaft und ziehen die Aufmerksamkeit des Publikums auf sich.Renommierte Beitragsautoren zeigen, wie traditionelle Medienunternehmen weiterhin marktfähig bleiben und überleben können. Sie machen den Wandel von Medien, Medienindustrien, Medienorganisationen und Mediennutzungen aus heterogenen Perspektiven verstehbar und erläutern Gestaltungsoptionen in der digitalen Transformation der Medien. Im Zentrum stehen theoriebildende und praxisfördernde Überlegungen zur Medienfinanzierung und Erlösmodellierung von klassischen, aber auch neuen Medien sowie die Rolle des Journalismus unter veränderten Rahmenbedingungen des Medienwandels. Der Inhalt• Strukturelle Grundlagen digitaler Medientransformationen• Auswirkungen der digitalen Transformation auf Journalismus und Medienindustrie• Der öffentlich-rechtliche Rundfunk im digitalen Medienwandel• Frauen in der digitalen Transformation der Medien• Probleme in der Finanzierung von Medienangeboten• Digitale Plattformökonomie• Handlungsoptionen und neue Lösungskonzepte für Werbung• Die digitale Transformation der Medien unter ökosozialen, alternativen Aspekten• Identität in der Netzwerkgesellschaft• Desinformations-Kampagnen• Unterhaltungsindustrie und Museen in der digitalen Transformation - Häftad, Tyska, 2024
1 030 kr
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In einer sich schnell verändernden und immer wieder durch globale Krisen provozierten Medien- und Kommunikationslandschaft sind die medien- und kommunikationswissenschaftlichen Disziplinen herausgefordert, sich mit systemischen, strukturellen und thematischen Transformationsprozessen zu beschäftigen. Insbesondere Medienökonomie, Medienethik und Journalismusforschung bearbeiten aktuelle Probleme und Fragen rund um die technologische Konvergenz der Produktion und die Nutzung von Medien sowie das ökonomische Potenzial und die ethischen Grenzen der Arbeit von Medienunternehmen und des Journalismus. Der Band greift aktuelle Transformationsprozesse auf systemischer und thematischer Ebene auf, widmet sich ethischen Herausforderungen und bezieht epistemologische Veränderungen in der Medien- und Kommunikationswissenschaft mit ein. Er richtet sich damit an Forschende und Studierende in der Medien- und Kommunikationswissenschaft und deren Schwester-Disziplinen wie Wirtschaftswissenschaften, Philosophie oder Nachhaltigkeitsstudien und an Medienpraktiker:innen. - E-bokTyska, 2024
1 021 kr
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In einer sich schnell verändernden und immer wieder durch globale Krisen provozierten Medien- und Kommunikationslandschaft sind die medien- und kommunikationswissenschaftlichen Disziplinen herausgefordert, sich mit systemischen, strukturellen und thematischen Transformationsprozessen zu beschäftigen. Insbesondere Medienökonomie, Medienethik und Journalismusforschung bearbeiten aktuelle Probleme und Fragen rund um die technologische Konvergenz der Produktion und die Nutzung von Medien sowie das ökonomische Potenzial und die ethischen Grenzen der Arbeit von Medienunternehmen und des Journalismus.
Der Band greift aktuelle Transformationsprozesse auf systemischer und thematischer Ebene auf, widmet sich ethischen Herausforderungen und bezieht epistemologische Veränderungen in der Medien- und Kommunikationswissenschaft mit ein. Er richtet sich damit an Forschende und Studierende in der Medien- und Kommunikationswissenschaft und deren Schwester-Disziplinen wie Wirtschaftswissenschaften, Philosophie oder Nachhaltigkeitsstudien und an Medienpraktiker:innen.
