Mike Friedrichsen – författare

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models.

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers'' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards.

This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models.

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers'' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards.

This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

This volume begins with the general assumption that suspense is a major criterion for both an audience''s selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual choice of media contents. Despite this, there is no satisfying theory to describe and explain what suspense actually is, how exactly it is caused by films or books, and what kind of effect it has on audiences. This book''s main objective is to provide that theory by bringing together scholars from different disciplines who are working on the issue. The editors'' goal is to reflect the "state of the art" as much as it is to highlight and encourage further developments in this area. There are two ways of approaching the problem of describing and explaining suspense: an analysis of suspenseful texts or the reception process. Researchers who follow the more text-oriented approach identify the uncertainty of the narrative outcome, the threat or danger for the protagonist, the play with time delay, or other factors as important and necessary for the production of suspense. The more reception-oriented scholar focuses on the cognitive activities of audiences, readers'' expectations, the curiosity of onlookers, their emotions, and their relationships with the protagonists. A correspondence between the two seems to be quite difficult, though necessary to determine. Both perspectives are important in order to describe and explain suspense. Thus, the editors utilize the thesis that suspense is an activity of the audience (reader, onlooker, etc.) that is related to specific features and characteristics of the text (books, films, etc.). Their question is: What kind of relation? The answer comes from finding out how, why, and which elements of the text cause effects that are experienced as suspense. Scholars from semiotics, literary criticism, cultural studies, and film theory assess the problem from a text-oriented point of view, dealing primarily with the how and which. Other scholars present the psychological perspective by focusing on the cognitive and emotional processes that underlie viewers'' experience of suspense; that is, the reception theory tries to answer the question of why suspenseful texts may be experienced as they are.

This volume begins with the general assumption that suspense is a major criterion for both an audience''s selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual choice of media contents. Despite this, there is no satisfying theory to describe and explain what suspense actually is, how exactly it is caused by films or books, and what kind of effect it has on audiences. This book''s main objective is to provide that theory by bringing together scholars from different disciplines who are working on the issue. The editors'' goal is to reflect the "state of the art" as much as it is to highlight and encourage further developments in this area. There are two ways of approaching the problem of describing and explaining suspense: an analysis of suspenseful texts or the reception process. Researchers who follow the more text-oriented approach identify the uncertainty of the narrative outcome, the threat or danger for the protagonist, the play with time delay, or other factors as important and necessary for the production of suspense. The more reception-oriented scholar focuses on the cognitive activities of audiences, readers'' expectations, the curiosity of onlookers, their emotions, and their relationships with the protagonists. A correspondence between the two seems to be quite difficult, though necessary to determine. Both perspectives are important in order to describe and explain suspense. Thus, the editors utilize the thesis that suspense is an activity of the audience (reader, onlooker, etc.) that is related to specific features and characteristics of the text (books, films, etc.). Their question is: What kind of relation? The answer comes from finding out how, why, and which elements of the text cause effects that are experienced as suspense. Scholars from semiotics, literary criticism, cultural studies, and film theory assess the problem from a text-oriented point of view, dealing primarily with the how and which. Other scholars present the psychological perspective by focusing on the cognitive and emotional processes that underlie viewers'' experience of suspense; that is, the reception theory tries to answer the question of why suspenseful texts may be experienced as they are.

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Dieser Band versammelt namhafte Autoren aus Praxis und Wissenschaft für eine umfangreiche Darstellung und Analyse der Perspektiven, die sich für die Publikumszeitschrift im heutigen Wettbewerbsumfeld eröffnen. Behandelt werden einerseits die Produkteigenheiten, der Vertrieb und die Erlösquellen der klassischen Publikumszeitschrift, andererseits die neuen Möglichkeiten, die sich jenseits des klassischen Geschäftes ergeben – im Fernsehen, im stationären wie im mobilen Internet, als E-Paper, aber auch im Rahmen nichtmedialer Diversifikation. Ein besonderes Augenmerk wird auf die Publikumszeitschriftenmarke als verbindendes Element gelegt. Der Band verfolgt dabei bewusst einen breiten Ansatz, der sowohl Best-Practice-Beispiele von Verlagsmanagern und Branchenkennern als auch theoretische und konzeptionelle Beiträge von führenden Medienökonomen bietet. Damit wird das Thema erstmalig umfassend abgedeckt.

Mit diesem Buch wird die Frage beleuchtet, was eigentlich Souveränität ist und was diese im digitalen Zeitalter bedeutet. Dabei wird die Aufgabe der digitalen Souveränität in Zeiten der Globalisierung für Deutschland erörtert und die Frage aufgegriffen, wie und wozu Staaten digitale Souveränität konstruieren. Im weiteren Verlauf werden ein breites Spektrum an Standpunkten und Sichtweisen bezüglich der Aufgaben  diskutiert, die sich für die politisch Verantwortlichen, aber auch für die Wirtschaft und die Zivilgesellschaft stellen, verbunden mit den daraus resultierenden Herausforderungen. Abschließend erfolgt eine Analyse der Aktionsfelder für potentielle Schwerpunkte der deutschen Wirtschaft, verbunden mit der Fragestellung, ob die digitale Politik Deutschlands (und auch der EU) von Rückzug und Protektionismus geprägt sein wird oder die Europäer bald nur noch Konsumenten sein können, eingezwängt zwischen Hardware aus Asien und Software und Internetdiensten aus USA​.

Die Autoren präsentieren Management-Ansätze und die Geschäftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewählter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Führung und in das dynamische Umfeld von Medienhäusern gewährt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Lösungen bereits gefunden wurden.Die 2. Auflage wurde um eine neue Fallstudie erweitert.