Sandra Diehl – författare
Visar alla böcker från författaren Sandra Diehl. Handla med fri frakt och snabb leverans.
19 produkter
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Av Matthias Karmasin, Sandra Diehl m. fl.
Inbunden, 2022
1862 kr
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Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Av Isabell Koinig, Sandra Diehl m. fl.
E-bok, 2022
2359 kr
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Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Av Matthias Karmasin, Sandra Diehl m. fl.
Häftad, 2023
1862 kr
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Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Inbunden, 2017
3280 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Franzisca Weder, Ralf Terlutter m. fl.
E-bok, 2016
4066 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Häftad, 2018
3280 kr
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Media and Convergence Management
Av Sandra Diehl, Matthias Karmasin
Inbunden, 2013
1131 kr
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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. …
Media and Convergence Management
Av Matthias Karmasin, Sandra Diehl
E-bok, 2013
1108 kr
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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. …
Media and Convergence Management
Av Sandra Diehl, Matthias Karmasin
Häftad, 2015
850 kr
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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. …
Medien- und Kommunikationswissenschaft der Zukunft
Chancen, Potenziale, Herausforderungen
Av Sandra Diehl, Tobias Eberwein m. fl.
Häftad, 2024
1027 kr
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In einer sich schnell verändernden und immer wieder durch globale Krisen provozierten Medien- und Kommunikationslandschaft sind die medien- und kommunikationswissenschaftlichen Disziplinen herausgefordert, sich mit systemischen, strukturellen und thematischen Transformationsprozessen zu …
Medien- und Kommunikationswissenschaft der Zukunft
Chancen, Potenziale, Herausforderungen
Av Franzisca Weder, Larissa Krainer m. fl.
E-bok, 2024
1043 kr
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In einer sich schnell verändernden und immer wieder durch globale Krisen provozierten Medien- und Kommunikationslandschaft sind die medien- und kommunikationswissenschaftlichen Disziplinen herausgefordert, sich mit systemischen, strukturellen und thematischen Transformationsprozessen zu …
Erlebnisorientiertes Internetmarketing
Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Av Sandra Diehl
E-bok, 2013
604 kr
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Reale und mediale Produkterfahrungen
Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen
Av Sandra Diehl
Häftad, 2009
742 kr
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Sandra Diehl analysiert mithilfe der Diary-Methode den allgemeinen Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Des Weiteren untersucht sie anhand eines experimentellen Designs, ob und inwieweit Werbung spätere Produkterprobungen prägen kann bzw. ob Werbung in der …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Ralf Terlutter, Sandra Diehl m. fl.
Inbunden, 2010
952 kr
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Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Shintaro Okazaki, Sandra Diehl m. fl.
E-bok, 2010
658 kr
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Reale und mediale Produkterfahrungen
Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen
Av Sandra Diehl
E-bok, 2010
658 kr
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Sandra Diehl analysiert mithilfe der Diary-Methode den allgemeinen Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Des Weiteren untersucht sie anhand eines experimentellen Designs, ob und inwieweit Werbung spätere Produkterprobungen prägen kann bzw. ob Werbung in der …
International Advertising and Communication
Current Insights and Empirical Findings
Av Sandra Diehl, Ralf Terlutter
Häftad, 2006
1131 kr
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Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book …
International Advertising and Communication
Current Insights and Empirical Findings
Av Ralf Terlutter, Sandra Diehl
E-bok, 2006
1502 kr
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Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book …
