Isabell Koinig – författare

Visar alla böcker från författaren Isabell Koinig. Handla med fri frakt och snabb leverans.

5 produkter

1. 

   Media and Change Management

   Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

   Av Matthias Karmasin, Sandra Diehl m. fl.

   Inbunden, 2022

   1862 kr

   Lägg i varukorg

   Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …

2. 

   Media and Change Management

   Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

   Av Isabell Koinig, Sandra Diehl m. fl.

   E-bok, 2022

   2359 kr

   Lägg i varukorg

   Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …

3. 

   Media and Change Management

   Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

   Av Matthias Karmasin, Sandra Diehl m. fl.

   Häftad, 2023

   1862 kr

   Lägg i varukorg

   Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social …

4. 

   Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

   Evidence from Four Countries

   Av Isabell Koinig

   Häftad, 2016

   569 kr

   Lägg i varukorg

   Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous …

5. 

   Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

   Evidence from Four Countries

   Av Isabell Koinig

   E-bok, 2016

   755 kr

   Lägg i varukorg

   Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous …