Isabell Koinig - Böcker
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3 produkter
3 produkter
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Inbunden, Engelska, 2022
1 800 kr
Skickas inom 10-15 vardagar
The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media.
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Häftad, Engelska, 2023
1 800 kr
Skickas inom 10-15 vardagar
The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Evidence from Four Countries
Häftad, Engelska, 2016
550 kr
Skickas inom 10-15 vardagar
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and“empowering” them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.