Isabell Koinig – författare

Visar alla böcker från författaren Isabell Koinig. Handla med fri frakt och snabb leverans.

5 produkter

Kategorier

5 produkter

Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvMatthias Karmasin,Sandra Diehlm. fl.
Inbunden, Engelska, 2022
1 868 kr
Skickas inom 10-15 vardagar
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvIsabell Koinig,Sandra Diehlm. fl.
E-bok
Engelska, 2022
2 359 kr
Läs direkt efter köp
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvMatthias Karmasin,Sandra Diehlm. fl.
Häftad, Engelska, 2023
1 868 kr
Skickas inom 10-15 vardagar
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Evidence from Four Countries
AvIsabell Koinig
Häftad, Engelska, 2016
571 kr
Skickas inom 10-15 vardagar
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and“empowering” them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Evidence from Four Countries
AvIsabell Koinig
E-bok
PDF, Engelska, 2016
739 kr
Läs direkt efter köp
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and“empowering” them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.

Isabell Koinig – författare

Visar alla böcker från författaren Isabell Koinig. Handla med fri frakt och snabb leverans.

5 produkter

Kategorier

5 produkter

Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvMatthias Karmasin,Sandra Diehlm. fl.
Inbunden, Engelska, 2022
1 868 kr
Skickas inom 10-15 vardagar
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvIsabell Koinig,Sandra Diehlm. fl.
E-bok
Engelska, 2022
2 359 kr
Läs direkt efter köp
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
AvMatthias Karmasin,Sandra Diehlm. fl.
Häftad, Engelska, 2023
1 868 kr
Skickas inom 10-15 vardagar
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Evidence from Four Countries
AvIsabell Koinig
Häftad, Engelska, 2016
571 kr
Skickas inom 10-15 vardagar
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and“empowering” them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Evidence from Four Countries
AvIsabell Koinig
E-bok
PDF, Engelska, 2016
739 kr
Läs direkt efter köp
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and“empowering” them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.

Isabell Koinig – författare

Media and Change Management

Media and Change Management

Media and Change Management

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig – författare

Media and Change Management

Media and Change Management

Media and Change Management

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig – författare

Media and Change Management

Media and Change Management

Media and Change Management

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig – författare

Media and Change Management

Media and Change Management

Media and Change Management

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment