Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

AvAlexandra Vignolles,Martin K.J. Waiguny

Häftad, Engelska, 2025

Del i serien European Advertising Academy

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Beskrivning

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.