Häftad, Engelska, 2025
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Av Alexandra Vignolles, Martin K.J. Waiguny
Del i serien European Advertising Academy
2000 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.
Beskrivning
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
Produktinformation
- Utgivningsdatum: 2025-08-03
- Mått: 148 x 210 x 16 mm
- Vikt: 371 g
- Format: Häftad
- Språk: Engelska
- Serie: European Advertising Academy
- Antal sidor: 274
- Förlag: Springer Fachmedien Wiesbaden
- ISBN: 9783658447151
Utforska kategorier
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.