Advances in Advertising Research (Vol. 2)

Breaking New Ground in Theory and Practice

AvShintaro Okazaki,Shintaro Okazaki

Häftad, Engelska, 2011

Del i serien European Advertising Academy

1 138 kr

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Beskrivning

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge.

Produktinformation

Utgivningsdatum:2011-06-21
Mått:148 x 210 x 36 mm
Vikt:842 g
Format:Häftad
Språk:Engelska
Serie:European Advertising Academy
Antal sidor:490
Upplaga:2011
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783834931344

Utforska kategorier

Reklam inom Ekonomi och Ledarskap

Mer om författaren

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Innehållsförteckning

Product Placement and Gaming; Social Issues and Advertising; Generation; Social Interaction and Advertising; Organization, Publicity and Reputation; Branding; Media and Agency; Advertising Content, Appeals and Execution

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