Verolien Cauberghe – författare
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3 produkter
Advances in Advertising Research IX
Power to Consumers
Av Verolien Cauberghe, Liselot Hudders m. fl.
Inbunden, 2018
1129 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to …
Advances in Advertising Research IX
Power to Consumers
Av Martin Eisend, Liselot Hudders m. fl.
E-bok, 2018
1418 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to …
Advances in Advertising Research IX
Power to Consumers
Av Verolien Cauberghe, Liselot Hudders m. fl.
Häftad, 2018
1065 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to …
