Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

AvVesna Zabkar,Martin Eisend

Inbunden, Engelska, 2017

Del i serien European Advertising Academy

572 kr

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Beskrivning

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Produktinformation

Utgivningsdatum:2017-06-29
Mått:148 x 210 x 22 mm
Vikt:513 g
Format:Inbunden
Språk:Engelska
Serie:European Advertising Academy
Antal sidor:293
Upplaga:17001
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658187309

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.