Bokus

Don E. Schultz – författare

Visar alla böcker från författaren Don E. Schultz. Handla med fri frakt och snabb leverans.

15 produkter

  1. Heidi Schultz, Don E. Schultz - IMC, The Next Generation, E-bok. Tillgänglighet: Lägg i varukorg

    IMC, The Next Generation

    Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

    Av Heidi Schultz, Don E. Schultz

    E-bok, 2003

    846 kr

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    Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations'' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next …

  2. Don E. Schultz, Philip J. Kitchen - Raising the Corporate Umbrella, E-bok. Tillgänglighet: Lägg i varukorg

    Raising the Corporate Umbrella

    Corporate Communications in the Twenty-First Century

    Av Don E. Schultz, Philip J. Kitchen

    E-bok, 2001

    803 kr

    Lägg i varukorg

    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

  3. Don E. Schultz, Philip J. Kitchen - Communicating Globally, Inbunden. Tillgänglighet: Lägg i varukorg

    Communicating Globally

    An Integrated Marketing Approach

    Av Don E. Schultz, Philip J. Kitchen

    Inbunden, 2000

    516 kr

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    Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to …

  4. Philip J. Kitchen, Don E. Schultz - Raising the Corporate Umbrella, Inbunden. Tillgänglighet: Lägg i varukorg

    Raising the Corporate Umbrella

    Corporate Communications in the Twenty-First Century

    Av Philip J. Kitchen, Don E. Schultz

    Inbunden, 2001

    568 kr

    Lägg i varukorg

    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

  5. Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz - Reader in Marketing Communications, Inbunden. Tillgänglighet: Lägg i varukorg

    Reader in Marketing Communications

    Av Philip Kitchen, Patrick de Pelsmacker m. fl.

    Inbunden, 2005

    3155 kr

    Lägg i varukorg

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …

  6. Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz - Reader in Marketing Communications, Häftad. Tillgänglighet: Lägg i varukorg

    Reader in Marketing Communications

    Av Philip Kitchen, Patrick de Pelsmacker m. fl.

    Häftad, 2005

    1152 kr

    Lägg i varukorg

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …

  7. Don E. Schultz, Lynne Eagle, Patrick de Pelsmacker, Philip Kitchen - Reader in Marketing Communications, E-bok. Tillgänglighet: Lägg i varukorg

    Reader in Marketing Communications

    Av Don E. Schultz, Lynne Eagle m. fl.

    E-bok, 2020

    1082 kr

    Lägg i varukorg

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …

  8. Don E. Schultz, Lynne Eagle, Patrick de Pelsmacker, Philip Kitchen - Reader in Marketing Communications, E-bok. Tillgänglighet: Lägg i varukorg

    Reader in Marketing Communications

    Av Don E. Schultz, Lynne Eagle m. fl.

    E-bok, 2020

    1106 kr

    Lägg i varukorg

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …

  9. Bang Nguyen, T C Melewar, Don E. Schultz - Asia Branding, Häftad. Tillgänglighet: Lägg i varukorg

    Asia Branding

    Connecting Brands, Consumers and Companies

    Av Bang Nguyen, T C Melewar m. fl.

    Häftad, 2016

    952 kr

    Lägg i varukorg

    This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …

  10. Bang Nguyen, T C Melewar, Don E. Schultz - Asia Branding, E-bok. Tillgänglighet: Lägg i varukorg

    Asia Branding

    Connecting Brands, Consumers and Companies

    Av Bang Nguyen, T C Melewar m. fl.

    E-bok, 2017

    1043 kr

    Lägg i varukorg

    This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …

  11. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro - Building Customer-brand Relationships, Inbunden. Tillgänglighet: Lägg i varukorg

    Building Customer-brand Relationships

    Av Don E. Schultz, Beth E. Barnes m. fl.

    Inbunden, 2015

    2585 kr

    Lägg i varukorg

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. …

  12. Marian Azzaro, Heidi F. Schultz, Beth E. Barnes, Don E. Schultz - Building Customer-brand Relationships, E-bok. Tillgänglighet: Lägg i varukorg

    Building Customer-brand Relationships

    Av Marian Azzaro, Heidi F. Schultz m. fl.

    E-bok, 2015

    1204 kr

    Lägg i varukorg

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. …

  13. Marian Azzaro, Heidi F. Schultz, Beth E. Barnes, Don E. Schultz - Building Customer-brand Relationships, E-bok. Tillgänglighet: Lägg i varukorg

    Building Customer-brand Relationships

    Av Marian Azzaro, Heidi F. Schultz m. fl.

    E-bok, 2015

    1231 kr

    Lägg i varukorg

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. …

  14. Philip J. Kitchen, Don E. Schultz - Raising the Corporate Umbrella, Häftad. Tillgänglighet: Lägg i varukorg

    Raising the Corporate Umbrella

    Corporate Communications in the Twenty-First Century

    Av Philip J. Kitchen, Don E. Schultz

    Häftad, 2001

    568 kr

    Lägg i varukorg

    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

  15. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro - Building Customer-brand Relationships, Häftad. Tillgänglighet: Tillfälligt slut

    Building Customer-brand Relationships

    Av Don E. Schultz, Beth E. Barnes m. fl.

    Häftad, 2009

    1027 kr

    Tillfälligt slut

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. …