Inbunden, Engelska, 2001
Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
Av Philip J. Kitchen, Don E. Schultz
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Beskrivning
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Produktinformation
- Utgivningsdatum: 2001-09-04
- Mått: 152 x 229 x 28 mm
- Vikt: 767 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 410
- Upplaga: 2001
- Förlag: Palgrave Macmillan
- ISBN: 9780333926390
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Mer om författaren
PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.
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