Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

AvPhilip J. Kitchen,Don E. Schultz

Inbunden, Engelska, 2001

559 kr

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Häftad

559 kr

Beskrivning

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Produktinformation

Utgivningsdatum:2001-09-04
Mått:152 x 229 x 28 mm
Vikt:767 g
Format:Inbunden
Språk:Engelska
Antal sidor:410
Upplaga:2001
Förlag:Palgrave Macmillan
ISBN:9780333926390

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.

Innehållsförteckning

Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy