Philip J. Kitchen – författare

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13 produkter

1. 

   Raising the Corporate Umbrella

   Corporate Communications in the Twenty-First Century

   Av Don E. Schultz, Philip J. Kitchen

   E-bok, 2001

   803 kr

   Lägg i varukorg

   Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

2. 

   Communicating Globally

   An Integrated Marketing Approach

   Av Don E. Schultz, Philip J. Kitchen

   Inbunden, 2000

   516 kr

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   Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to …

3. 

   Raising the Corporate Umbrella

   Corporate Communications in the Twenty-First Century

   Av Philip J. Kitchen, Don E. Schultz

   Inbunden, 2001

   568 kr

   Lägg i varukorg

   Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

4. 

   Word of Mouth and Social Media

   Av Allan J. Kimmel, Philip J. Kitchen

   Inbunden, 2014

   1521 kr

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   This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …

5. 

   Word of Mouth and Social Media

   Av Allan J. Kimmel, Philip J. Kitchen

   Häftad, 2024

   633 kr

   Lägg i varukorg

   This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …

6. 

   Integrated Communications in the Postmodern Era

   Av Philip J. Kitchen, Ebru Uzunoglu m. fl.

   Inbunden, 2014

   1129 kr

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   This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying …

7. 

   Integrated Communications in the Postmodern Era

   Av Ebru Uzunoglu, Philip J. Kitchen

   E-bok, 2014

   1596 kr

   Lägg i varukorg

   This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying …

8. 

   Word of Mouth and Social Media

   Av Philip J. Kitchen, Allan J. Kimmel

   E-bok, 2016

   767 kr

   Lägg i varukorg

   This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …

9. 

   Word of Mouth and Social Media

   Av Philip J. Kitchen, Allan J. Kimmel

   E-bok, 2016

   750 kr

   Lägg i varukorg

   This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …

10. 

    Raising the Corporate Umbrella

    Corporate Communications in the Twenty-First Century

    Av Philip J. Kitchen, Don E. Schultz

    Häftad, 2001

    568 kr

    Lägg i varukorg

    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications …

11. 

    Integrated Communications in the Postmodern Era

    Av Philip J. Kitchen, Ebru Uzunoglu

    Häftad, 2014

    1129 kr

    Lägg i varukorg

    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying …

12. 

    Integrated Marketing Communications

    A Global Brand-Driven Approach

    Av Philip J. Kitchen, Marwa E. Tourky

    Häftad, 2022

    736 kr

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    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip …

13. 

    Integrated Marketing Communications

    A Global Brand-Driven Approach

    Av Marwa E. Tourky, Philip J. Kitchen

    E-bok, 2022

    903 kr

    Lägg i varukorg

    Integrated Marketing Communications: A Global Brand-Driven Approach , 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip …