Allan J. Kimmel – författare
Visar alla böcker från författaren Allan J. Kimmel. Handla med fri frakt och snabb leverans.
26 produkter
Marketing Communication
New Approaches, Technologies, and Styles
E-bok, 2005
604 kr
Lägg i varukorg
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and …
Connecting With Consumers
Marketing For New Marketplace Realities
E-bok, 2010
539 kr
Lägg i varukorg
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control …
Connecting With Consumers
Marketing For New Marketplace Realities
E-bok, 2010
586 kr
Lägg i varukorg
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control …
Marketing Communication
New Approaches, Technologies, and Styles
Inbunden, 2005
1998 kr
Lägg i varukorg
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and …
Marketing Communication
New Approaches, Technologies, and Styles
Häftad, 2005
1056 kr
Lägg i varukorg
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad …
Connecting With Consumers
Marketing For New Marketplace Realities
Inbunden, 2010
1179 kr
Lägg i varukorg
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control …
Connecting With Consumers
Marketing For New Marketplace Realities
Häftad, 2010
889 kr
Lägg i varukorg
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control …
Word of Mouth and Social Media
Av Allan J. Kimmel, Philip J. Kitchen
Inbunden, 2014
1521 kr
Lägg i varukorg
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …
Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
Inbunden, 2003
2072 kr
Lägg i varukorg
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological …
Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
Häftad, 2003
898 kr
Lägg i varukorg
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological …
Word of Mouth and Social Media
Av Allan J. Kimmel, Philip J. Kitchen
Häftad, 2024
633 kr
Lägg i varukorg
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …
Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
E-bok, 2013
1037 kr
Lägg i varukorg
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological …
Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
E-bok, 2013
1060 kr
Lägg i varukorg
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan Kimmel, Allan J Kimmel
Inbunden, 2018
2439 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan Kimmel, Allan J Kimmel
Häftad, 2018
671 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
People and Products
Consumer Behavior and Product Design
Inbunden, 2015
1566 kr
Lägg i varukorg
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and …
People and Products
Consumer Behavior and Product Design
Häftad, 2015
607 kr
Lägg i varukorg
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan J Kimmel, Allan Kimmel
E-bok, 2018
791 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan J Kimmel, Allan Kimmel
E-bok, 2018
791 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
People and Products
Consumer Behavior and Product Design
E-bok, 2015
693 kr
Lägg i varukorg
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and …
People and Products
Consumer Behavior and Product Design
E-bok, 2015
698 kr
Lägg i varukorg
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and …
Word of Mouth and Social Media
Av Philip J. Kitchen, Allan J. Kimmel
E-bok, 2016
767 kr
Lägg i varukorg
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …
Word of Mouth and Social Media
Av Philip J. Kitchen, Allan J. Kimmel
E-bok, 2016
750 kr
Lägg i varukorg
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have …
Ethical Issues in Behavioral Research
Basic and Applied Perspectives
Häftad, 2007
860 kr
Lägg i varukorg
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research …
Ethical Issues in Behavioral Research
Basic and Applied Perspectives
E-bok, 2009
994 kr
Lägg i varukorg
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research …
Ethical Issues in Behavioral Research
A Survey
Häftad, 1996
803 kr
Lägg i varukorg
This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encourage students to more in-depth study.
