Allan Kimmel – författare
Visar alla böcker från författaren Allan Kimmel. Handla med fri frakt och snabb leverans.
4 produkter
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan Kimmel, Allan J Kimmel
Inbunden, 2018
2439 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan Kimmel, Allan J Kimmel
Häftad, 2018
671 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan J Kimmel, Allan Kimmel
E-bok, 2018
791 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Av Allan J Kimmel, Allan Kimmel
E-bok, 2018
791 kr
Lägg i varukorg
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and …