Häftad, Engelska, 2001
Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
Av Philip J. Kitchen, Don E. Schultz
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Beskrivning
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Produktinformation
- Utgivningsdatum: 2001-01-01
- Mått: 152 x 229 x 32 mm
- Vikt: 666 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 410
- Förlag: Palgrave Macmillan
- ISBN: 9781349425327
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Mer om författaren
PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand
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