PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

• Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

• Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

• Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy