Philip Kitchen – författare
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14 produkter
Primer for Integrated Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker
Inbunden, 2004
3906 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Primer for Integrated Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker
Häftad, 2004
877 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Inbunden, 2005
3156 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Häftad, 2005
1152 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Don Schultz, Charles Patti m. fl.
Inbunden, 2011
2586 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1082 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1106 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen
E-bok, 2004
1034 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen
E-bok, 2004
1034 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Don Schultz, Charles Patti m. fl.
Häftad, 2014
937 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Philip Kitchen, Charles Patti m. fl.
E-bok, 2013
1106 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Philip Kitchen, Charles Patti m. fl.
E-bok, 2013
1074 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Public Relations
Principles and Practice
Häftad, 1997
1207 kr
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The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter …
Marketing Communications
Principles and Practice
Häftad, 1998
1736 kr
Lägg i varukorg
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are …
