Don Schultz – författare
Visar alla böcker från författaren Don Schultz. Handla med fri frakt och snabb leverans.
10 produkter
IMC, The Next Generation
Inbunden, 2003
780 kr
Lägg i varukorg
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Don Schultz, Charles Patti m. fl.
Inbunden, 2011
2586 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Don Schultz, Charles Patti m. fl.
Häftad, 2014
937 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Philip Kitchen, Charles Patti m. fl.
E-bok, 2013
1106 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Av Philip Kitchen, Charles Patti m. fl.
E-bok, 2013
1074 kr
Lägg i varukorg
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; …
Rethinking Retail
A Marketer’s Guide to Decoding Consumer Preference through Data Analytics
Av Martin Block, Frank Mulhern m. fl.
Inbunden, 2025
419 kr
Lägg i varukorg
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, …
Rethinking Retail
A Marketer’s Guide to Decoding Consumer Preference through Data Analytics
Av Don Schultz, Larry DeGaris m. fl.
E-bok, 2025
575 kr
Lägg i varukorg
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, …
Rethinking Retail
A Marketer’s Guide to Decoding Consumer Preference through Data Analytics
Av Martin Block, Frank Mulhern m. fl.
Häftad, 2026
419 kr
Lägg i varukorg
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, …
Reset
Av Don Schultz
E-bok, 2026
43 kr
Lägg i varukorg
Reset Before the collapse, the world was a temperate garden, protected by a global canopy that defied the extremes of the poles. But when the canopy fell, humanity lost its history along with its climate. RESET follows the terrifying descent from the pinnacle of advanced knowledge back to the …
Breaking Chains
Av Don Schultz
E-bok, 2026
43 kr
Lägg i varukorg
Born into the cold, crushing tyranny of the Andromeda galaxy, Valer has risen from the shadows of servitude to become the fierce leader of an underground human rebellion. To the ruthless reptilian masters who rule her world, humanity is merely property. To the resistance, Valer is the beacon of …
