Heidi Schultz – författare
Visar alla böcker från författaren Heidi Schultz. Handla med fri frakt och snabb leverans.
4 produkter
IMC, The Next Generation
Inbunden, 2003
780 kr
Lägg i varukorg
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external …
IMC, The Next Generation
Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Av Heidi Schultz, Don E. Schultz
E-bok, 2003
846 kr
Lägg i varukorg
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations'' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next …
