Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses.Frank Mulhern is the Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the Retail Analytics Council, a research center on retail technology, data and analytics. He specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing.Larry DeGaris has conducted more than one hundred sponsorship measurement studies for many of the world's leading sponsors, including Bank of America, Pepsi, Home Depot, UPS, and many others. As Executive Director of the Medill Spiegel Research Center at Northwestern University, the home of IMC, Larry champions an integrated approach to marketing measurement with a focus on developing and integrating direct measures of effectiveness for below-the-line marketing.Don E. Schultz (1934-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as well as President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz was recognized as a seminal authority on Integrated Marketing Communication around the world, along with pioneering work in marketing accountability, branding, internal marketing, and marketing metrics. He was the author or co-author of 31 books and over 150 trade, academic, and professional articles.

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• Chapter 1: A Holistic Model of Retail Marketing and Communications.- Chapter 2: Understanding Retail Consumers.- Chapter 3: Understanding Consumer Behaviors.- Chapter 4: Artificial Intelligence Applications.- Chapter 5: Privacy and Data Sharing.- Chapter 6: Manufacturer Relationships and Brands.- Chapter 7: External Influences on In-Store Shopping.- Chapter  8: In-Store Influences on Shopping.- Chapter 9: Digital Environment and Online Shopping.- Chapter 10: Customer Store Loyalty and Membership Clubs.- Chapter 11: Environmental Factors in Retailing.- Chapter 12: Requirements for Success.

Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses.Frank Mulhern is the Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the Retail Analytics Council, a research center on retail technology, data and analytics. He specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing.Larry DeGaris has conducted more than one hundred sponsorship measurement studies for many of the world's leading sponsors, including Bank of America, Pepsi, Home Depot, UPS, and many others. As Executive Director of the Medill Spiegel Research Center at Northwestern University, the home of IMC, Larry champions an integrated approach to marketing measurement with a focus on developing and integrating direct measures of effectiveness for below-the-line marketing.Don E. Schultz (1934-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as well as President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz was recognized as a seminal authority on Integrated Marketing Communication around the world, along with pioneering work in marketing accountability, branding, internal marketing, and marketing metrics. He was the author or co-author of 31 books and over 150 trade, academic, and professional articles.

Select Guide Rating

• Chapter 1: A Holistic Model of Retail Marketing and Communications.- Chapter 2: Understanding Retail Consumers.- Chapter 3: Understanding Consumer Behaviors.- Chapter 4: Artificial Intelligence Applications.- Chapter 5: Privacy and Data Sharing.- Chapter 6: Manufacturer Relationships and Brands.- Chapter 7: External Influences on In-Store Shopping.- Chapter  8: In-Store Influences on Shopping.- Chapter 9: Digital Environment and Online Shopping.- Chapter 10: Customer Store Loyalty and Membership Clubs.- Chapter 11: Environmental Factors in Retailing.- Chapter 12: Requirements for Success.

Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses.Frank Mulhern is the Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the Retail Analytics Council, a research center on retail technology, data and analytics. He specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing.Larry DeGaris has conducted more than one hundred sponsorship measurement studies for many of the world's leading sponsors, including Bank of America, Pepsi, Home Depot, UPS, and many others. As Executive Director of the Medill Spiegel Research Center at Northwestern University, the home of IMC, Larry champions an integrated approach to marketing measurement with a focus on developing and integrating direct measures of effectiveness for below-the-line marketing.Don E. Schultz (1934-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as well as President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz was recognized as a seminal authority on Integrated Marketing Communication around the world, along with pioneering work in marketing accountability, branding, internal marketing, and marketing metrics. He was the author or co-author of 31 books and over 150 trade, academic, and professional articles.

Select Guide Rating

• Chapter 1: A Holistic Model of Retail Marketing and Communications.- Chapter 2: Understanding Retail Consumers.- Chapter 3: Understanding Consumer Behaviors.- Chapter 4: Artificial Intelligence Applications.- Chapter 5: Privacy and Data Sharing.- Chapter 6: Manufacturer Relationships and Brands.- Chapter 7: External Influences on In-Store Shopping.- Chapter  8: In-Store Influences on Shopping.- Chapter 9: Digital Environment and Online Shopping.- Chapter 10: Customer Store Loyalty and Membership Clubs.- Chapter 11: Environmental Factors in Retailing.- Chapter 12: Requirements for Success.