Häftad, Engelska, 2013
220 kr
Skickas inom 3-6 vardagar
Detaljhandel
2 932 produkter
2 932 produkter
- Häftad, Svenska, 2018
723 kr
Skickas
Är det inte förvånansvärt att kunder som använder telefonen i butiken handlar för 30 % mer än andra kunder? Och visste du förresten att prisskyltar med rabatten skriven ovanför det ordinarie priset gör att kunden underskattar rabattens storlek.
Här får du göra en djupdykning i de senaste femtio årens forskning om marknadsföring inom detaljhandeln. I boken beskrivs en modell för hur kunderna fattar beslut i en butik. Därefter presenteras en rad olika experiment och fältstudier med utgångspunkt i butiker. Författarna visar hur den psykologiska beslutsmodellen och forskningsresultat praktiskt kan tillämpas för att utveckla butikens sortiment, butiksmiljö och prisupplevelse.
Den andra upplagan är uppdaterad med:
Ny, spännande forskning inom marknadsföring i butik. Delen om butiksmiljön har kraftigt omarbetats och avsnittet om butikslayout har utökats. Författarna går in på djupet i hur butiker kan byggas upp för att skapa så stor visuell uppmärksamhet som möjligt utifrån parollen "det du ser – det köper du". Ett nytt kapitel om hur digitaliseringen påverkar beslutsprocesser och den fysiska butiken.Om författarnaJens Nordfält och Carl-Philip Ahlbom är forskare vid Handelshögskolan i Stockholm. Jens arbetar sedan många år med forskning och utbildning inom butiksmarknadsföring på ICA och samarbetar med de flesta större detaljister och leverantörer i Sverige. Carl-Philip är doktorand i butiksmarknadsföring och bedriver forskning i samarbete med företag som H&M och ICA.
- Häftad, Engelska, 2021
298 kr
Skickas inom 5-8 vardagar
- Häftad, Engelska, 2021
243 kr
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's-and tomorrow's-retail environment. - Häftad, Engelska, 2015
261 kr
Skickas inom 5-8 vardagar
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. - Häftad, Engelska, 2016
250 kr
Skickas inom 5-8 vardagar
- Inbunden, Svenska, 2020
224 kr
Skickas
Spiros Mylonopoulos är den grekiske sjökaptenen som under flera decennier hållit i rodret för en av Sveriges största familjeägda koncerner, Bergendahls, med varumärken som City Gross, Glitter och Granit. Detta är berättelsen om hans liv.
Spiros föddes i Aten under Akropolis klippa 1945. Han valde havet och utbildade sig till sjökapten. På Rhodos sa det "klick!" när han träffade Elisabeth Bergendahl och Spiros lämnade Grekland och sjökaptensjobbet för att flytta till Sverige. Han lärde sig svenska på sex månader, läste till civilekonom och tog 1988 över som vd för Bergendahls.
Det som 1922 började som en liten agentur för att sälja margarin, kaffe och ost har under Spiros ledning och ordförandeskap vuxit till den fjärde största livsmedelskedjan i Sverige och ett ledande nordeuropeiskt handelsföretag, med en omsättning på 14 miljarder kronor och 5 000 anställda.
Micke Sjöblom är journalist, författare och kommunikatör från Malmö. Han har bland annat arbetat på Sydsvenskan och skrivit biografier som "Stolt och stark" om Eric Persson som byggde Malmö FF, "Historien om Nisse Hellberg och Wilmer X" och "Bosse, en hyllning" om Bosse Larsson, en av Sveriges främste fotbollsspelare.
- Häftad, Engelska, 2026
511 kr
Skickas inom 10-15 vardagar
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors. - E-bokEngelska, 2022
43 kr
Läs direkt efter köp
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
- Häftad, Tyska, 2016
319 kr
Skickas inom 10-15 vardagar
Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas Paffhausen bietet mit den hier beschriebenen 9 Erfolgsbausteinen eine strukturierte Herangehensweise sowie konkrete Hilfestellungen für Ihren Verkaufserfolg. Zahlreiche Musterberechnungen und ein Schnelltest, mit dem Sie die Stärken und Schwächen Ihrer Handelsvertretung aufdecken können, unterstützen Sie bei der praktischen Umsetzung. - Inbunden, Engelska, 2021
349 kr
Skickas inom 5-8 vardagar
Bookstores are treasure troves of knowledge and ideas, invaluable for the imagination, and often reflect their owners’ personalities in ways internet behemoths could never recreate. In this book, photographer Horst A. Friedrichs opens the door to the world of bricks-and-mortar bookstores, showcasing their variety, quirkiness, and vitality with lavish photography. It celebrates the passion and commitment of the owners with interviews and anecdotes. Explore William Stout Books, a specialty store for architecture and art books in San Francisco, and Baldwin’s Book Barn in Pennsylvania, a 5-story bookstore housed in a dairy barn open since the mid-1940s. Discover Gay’s the Word, the UK’s first and only dedicated LGBTQI bookshop and Livraria Lello, whose art deco interior is a temple to reading in the middle of Porto, Portugal. Some of the featured bookstores specialize in a certain genre, some are massive with vaulted ceilings, some are tiny and filled to the brim with books, some are in historic buildings that evoke a different time and place, and some are brand new, high- tech, architect-designed spaces. What all the bookstores have in common is that they are all dedicated to spreading the written word to their communities. This is an ideal book for anyone who loves to read, browse, or simply linger in the analog world of books and bookstores. - Inbunden, Engelska, 2026
231 kr
Skickas inom 7-10 vardagar
What if a business could be beautiful not only in what it creates but in how it considers and cares for the living world. In the Company of Nature tells the extraordinary story of House of Hackney, the B Corp design house that set out to bring Nature into the home and ended up rewilding the idea of business itself. Seeking interiors for their home that were beautiful, responsibly made and inspired by Nature, Frieda and her husband, Javvy M. Royle, founded House of Hackney—a brand grounded in British craftmanship, creativity and community with Nature as design muse. When Frieda and Javvy realised Nature was inviting them into partnership, they embarked on a radical journey to rebuild their company around the principles of regeneration. From appointing Mother Nature and Future Generations to their board to birthing new materials and business models rooted in life, they began to answer the profound question: what might business look life if it actually served the living world? Through moments of courage, crisis and creative awakening, In the Company of Nature invites us all—creators, leaders and citizens—to fall back in love with life and to let Nature guide the way we build, work and live. 'Creativity with purpose, integrity in action, compassion for people and planet means working with Nature as our partner.' - Inbunden, Engelska, 2026
300 kr
Skickas inom 5-8 vardagar
An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AIIn The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.Inside the book: Detailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AIStep-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firmUp-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricingPerfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, The Pricing Playbook is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly. - Häftad, Engelska, 2005
189 kr
Skickas inom 5-8 vardagar
A history of the trade that controlled the world and left an indelible impression on our taste buds; a sweeping story of avarice, ingenuity and exploration, spanning the globe and the centuries in its epic reconstruction of this magnificent obsession.Spices: for centuries the staple of cuisine, remedies and ritual, they have commanded the highest of prices. To this day, saffron is, per ounce, one of the most expensive commodities known to man. For their sake, fortunes have been made and lost, empires built and destroyed, and new worlds discovered. Astoundingly, in the 17th-century more people died for the sake of cloves than in all the European dynastic wars of the period.However the spice trade dates bank thousands of years before this. Ancient Egyptian hieroglyphs depict a merchant fleet sailing south to the Horn of Africa and returning triumphantly with a priceless cargo of cinnamon. Only the story of mankind’s infatuation with precious metals can rival the story of spice in scope; and only the history of silver and gold rivals that of spice for its improbable and extraordinary combination of discovery and conquest, heroism and savagery, greed and violence. - Häftad, Engelska, 2005
161 kr
Skickas inom 5-8 vardagar
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know… Almost 50% of supermarket fruit and vegetables contain pesticide residues?UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?Supermarkets instill a climate of fear amongst their suppliers?Every time a supermarket opens the local community loses on average 276 jobs?In the 1970s, British supermarkets had only 10% of the UK's grocery spend. Now they swallow up 80%, influencing how we shop, what we eat, how we spend our leisure time, how much rubbish we generate, even the very look of our physical environment.Award-winning food writer Joanna Blythman investigates the enormous impact that these big box retailers are having on our lives. She meets the farmers who are selling food to supermarkets for less than they need to survive and the wholesalers who have been eliminated from the supply chain; she travels to suburban retail parks to meet the teenagers and part-timers who stack our shelves and reveals the hoops third world suppliers must jump through to earn supermarket contracts.This thought-provoking, witty and sometimes chilling voyage of discovery is sure to make you think twice before you enthusiastically reach for that supermarket trolley again. - E-bokEngelska, 2009
86 kr
Läs direkt efter köp
How much do you know about what really goes on at your local supermarket?We see them every week and they are privy to some of our most intimate secrets - those we wouldn't even share with our closest friends. To us they are the anonymous helpers for whom nothing is too much trouble. But for them, every customer has a part in a gripping soap-opera of lovers' tiffs, family feuds and extraordinary innuendos - turning the daily life of a checkout girl into a hilariously entertaining farce.As we began to contend with the recession, Tazeen Ahmad realised that the supermarket checkout was the perfect place to gauge how the nation was coping with increasing job cuts, sky-high food prices and a billion pound hole in our economy. The answer, it turns out, was with white bread, ice cream and lots and lots of potatoes.Sworn at, flirted with and at the receiving end of endless customer rants, The Checkout Girl is the deliciously gossipy memoir of life on the supermarket conveyor belt where each one of us has unwittingly had a walk-on part. Reading her story will change the way you shop forever. - E-bokEngelska, 2012
99 kr
Läs direkt efter köp
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?• Supermarkets instill a climate of fear amongst their suppliers?• Every time a supermarket opens the local community loses on average 276 jobs?In the 1970s, British supermarkets had only 10% of the UK's grocery spend. Now they swallow up 80%, influencing how we shop, what we eat, how we spend our leisure time, how much rubbish we generate, even the very look of our physical environment.Award-winning food writer Joanna Blythman investigates the enormous impact that these big box retailers are having on our lives. She meets the farmers who are selling food to supermarkets for less than they need to survive and the wholesalers who have been eliminated from the supply chain; she travels to suburban retail parks to meet the teenagers and part-timers who stack our shelves and reveals the hoops third world suppliers must jump through to earn supermarket contracts.This thought-provoking, witty and sometimes chilling voyage of discovery is sure to make you think twice before you enthusiastically reach for that supermarket trolley again.Contains new material on the `Tesocisation’ of Britain. - Inbunden, Engelska, 2026
266 kr
Kommande
The store you know. The story you don't. When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail.In Shop Different: How retail revealed Apple’s genius, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store’s opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson’s philosophy – 'Good Things Happen When People Come to the Store,’ ‘You Can’t Automate Service’ – and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple’s ‘houses of worship’ became a retail phenomenon that forever changed how we shop. - Häftad, Engelska, 2026
183 kr
Kommande
The store you know. The story you don't. When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail.In Shop Different: How retail revealed Apple’s genius, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store’s opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson’s philosophy – 'Good Things Happen When People Come to the Store,’ ‘You Can’t Automate Service’ – and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple’s ‘houses of worship’ became a retail phenomenon that forever changed how we shop. - Häftad, Engelska, 2027
136 kr
Kommande
- E-bokEngelska, 2009
143 kr
Läs direkt efter köp
Today''s shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don''t need? We''re wasting our time and money at the cost of our patience and good will.
In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers'' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider''s view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers.
One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy''s, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world''s leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper''s Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.
- E-bokEngelska, 2009
99 kr
Läs direkt efter köp
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."
Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company''s creation and rise, its tumultuous present, and its uncertain future.
- E-bokEngelska, 2021
176 kr
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The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen.
In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. He analyzes the evolving technologies and management strategies necessary to keep the product moving to fulfill consumers’ demand for “arriving today” gratification. Mims reveals a world where the only thing moving faster than goods in an Amazon warehouse is the rate at which an entire industry is being gutted and rebuilt by innovation and mass shifts in human labor practices. He goes behind the scenes to uncover the paradoxes in this shift—into the world’s busiest port, the cabin of an 18-wheeler, and Amazon’s automated warehouses—to explore how the promise of “arriving today” is fulfilled through a balletic dance between humans and machines.
The scope of such large-scale innovation and expended energy is equal parts inspiring, enlightening, and horrifying. As he offers a glimpse of our future, Mims asks us to consider the system’s vulnerability and its resilience, and who shoulders the burden, as we hurtle toward a fully automated system—and what it will mean when we are there.
- E-bokEngelska, 2023
246 kr
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One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the companys fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical poweror at least it felt that way. The story of J.Crewisthestory of the original lifestyle brand, whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decadesall told through iconic clothes and the most riveting characters imaginable.InThe Kingdom of Prep,seasoned fashion journalist Maggie Bullock tells J.Crews epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prepa subculture born on the 1920s campuses of the Ivy Leagueand how one brand rose to epitomize American style in two very different golden eras, and also eventually embodiedthe retail apocalypse that rocked the global fashion industry and left hollowed-out malls across the country.In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters ofThe Devil Wears Prada,the business insight ofDeluxe,and the nostalgia factor ofTrue Prep, to chart J.Crews origin story, its Obama-era heyday, and its brush-with-death decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to 90s minimalism. Then came ex-Gap CEO Mickey Drexlerthe most renowned (and controversial) retailer of his generationwho took J.Crew to a never-before-seen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow.Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashions most bold-faced names, and weaves together the threads of style, finance, and culture like no other brands story in our lifetime. - Inbunden, Engelska, 2022
346 kr
Skickas inom 3-6 vardagar
A veteran journalist follows an inspiring ensemble cast of small business owners fighting to keep their businesses alive through Covid-19, while exploring the sweeping trends and government policies that had brought small businesses to the breaking point long before the coronavirus hit.There is a tendency to fetishize small business even as it shrinks before our eyes. Americans extol the virtues of small, local, often family-run shops, yet buy from big-box retailers and chains that dominate the competition. Even before the pandemic, small businesses seemed endangered. When Covid-19 hit, the resounding question was: How will they be able to survive this?Saving Main Street is an unfiltered, up-close examination of a small group of business owners and their employees, their struggles, and their strategies to survive. It is an eye-opening tale of grit, perseverance, and entrepreneurial spirit that follows three businesses: a restaurant owner and his rambunctious staff, an immigrant running her own hair salon, and the owner of a “non-life sustaining” gift shop—alongside a larger cast of vividly drawn characters. Gary Rivlin focuses on the first days of the Covid lockdown and the ensuing eighteen months of chaos, including the personal and financial risks, a contentious presidential election, and contradictory governmental guidelines—all which compounded the everyday challenges of running an independent business trying to attract and retain customers who expect low prices, convenience, and endless choice. Rivlin keenly observes small businesses from all angles, examining commonly held “myths”; contradictions in government policy; enormous racial and class fissures; a national self-identity intrinsically connected to the ideal of small business, and how the decline of this American way of retail impacts our notions of American exceptionalism, community, and civic duty.As Rivlin reveals, there’s something enduring about small business in the American psyche. Life will have changed in unprecedented ways on the other side of this pandemic, yet hard times will also create opportunities, offering hope and survival. - E-bokEngelska, 2023
262 kr
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A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheresone a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emergedfor consumers and small merchants faced with fewer buying and selling options, and for millions of workers paid meager wages for demanding and sometimes dangerous work.Winner Sells All is a tale of disruption and big money moves, with legendary executives and fearless entrepreneurs in a battlebetween rival corporations and sometimes even within the same companyto invent the future and cement their own legacies. Veteran journalist Jason Del Rey chronicles the defining business clash of this generationa war waged for our loyalty and our wallets, with hundreds of billions of dollars at stake and millions of jobs on the line. As both companies continue to expand their empires into new industries, Winner Sells All reveals how this battle will change the ways we shop, live, and workfor decades to come. - LjudbokEngelska, 2023
202 kr
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A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.
For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.
The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emerged—for consumers and small merchants faced with fewer buying and selling options, and for millions of workers paid meager wages for demanding and sometimes dangerous work.
Winner Sells All is a tale of disruption and big money moves, with legendary executives and fearless entrepreneurs in a battle—between rival corporations and sometimes even within the same company—to invent the future and cement their own legacies. Veteran journalist Jason Del Rey chronicles the defining business clash of this generation—a war waged for our loyalty and our wallets, with hundreds of billions of dollars at stake and millions of jobs on the line. As both companies continue to expand their empires into new industries, Winner Sells All reveals how this battle will change the ways we shop, live, and work—for decades to come.
- E-bokPDF, Engelska, 2002
368 kr
Läs direkt efter köp
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.
The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:
Liquidate excess inventoryAcquire new customers cost-effectivelyConduct real-time market researchProvide new avenues of cooperation between sellers and suppliers - E-bokPDF, Engelska, 2003
247 kr
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More than 100 "opportunities" for students and job seekers!
The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.
- E-bokPDF, Engelska, 2004
224 kr
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Learn from Hundreds of Top eBay Sellers
Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential. Tap the more than 100 million registered users that make eBay the leading online marketplaceDetermine what sells best on eBay and whyFind little-known sources for productsLearn about tools that will make your eBay business more efficient and professionalDevelop auctions that create high traffic and product demandHandle end-of-sale payments and protect yourself from fraud and lossManage auctions, inventories, and communications effectivelyProvide superior customer service to get an edge over the competitionTrack incidentals, deductions, expenses, and other tax-related itemsAutomate to ease processes such as listings, managing images, e-mail, and shippingLearn from hundreds of PowerSellers what it takes to succeed on eBayDebra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.
Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.
