Detaljhandel

Är det inte förvånansvärt att kunder som använder telefonen i butiken handlar för 30 % mer än andra kunder? Och visste du förresten att prisskyltar med rabatten skriven ovanför det ordinarie priset gör att kunden underskattar rabattens storlek.

Här får du göra en djupdykning i de senaste femtio årens forskning om marknadsföring inom detaljhandeln. I boken beskrivs en modell för hur kunderna fattar beslut i en butik. Därefter presenteras en rad olika experiment och fältstudier med utgångspunkt i butiker. Författarna visar hur den psykologiska beslutsmodellen och forskningsresultat praktiskt kan tillämpas för att utveckla butikens sortiment, butiksmiljö och prisupplevelse.

Den andra upplagan är uppdaterad med:

Om författarnaJens Nordfält och Carl-Philip Ahlbom är forskare vid Handelshögskolan i Stockholm. Jens arbetar sedan många år med forskning och utbildning inom butiksmarknadsföring på ICA och samarbetar med de flesta större detaljister och leverantörer i Sverige. Carl-Philip är doktorand i butiksmarknadsföring och bedriver forskning i samarbete med företag som H&M och ICA.

Praise for The IKEA Edge

“A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.”—Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001

“With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.”—Gordon Roddick, cofounder of The Body Shop

“The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.”—Antonia Axson Johnson, Chairperson, Axel Johnson AB

About the Book:

With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world—all while maintaining its reputation as one of the world’s best corporate citizens.

In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad—by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.

The IKEA Edge serves as an expansive case study for “doing good business while being a good business.” Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term—four principles that can be applied in any business, in any industry. social and business agenda—and it continues to grow, even during the worst global recession in history. In a time when the public’s trust of business has hit bottom, such an approach to business is more critical than ever.

A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Best practices for implementing Lean techniques in retail and wholesale

“Lean Retail & Wholesale is a highly insightful and succinct guide to lean application and a valuable resource for any retailer or wholesaler seeking a competitive edge.” --APICS Magazine, January/February 2015

“Essential reading for those who want to learn how Lean provides a competitive edge in today’s fast-paced, multi-channel, and cost-conscious environment.” --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc.

“Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors.” --Professor C. John Langley, Jr., Penn State University

Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses.

Coverage includes:

Retail Crime, Security, and Loss Prevention is destined to become the "go to" source of crime- and loss prevention- related information in the retail industry. Written and edited by two nationally recognized retail security experts and enhanced with 63 contributions by others who contribute expertise in specialized areas, this book provides over 150 definitions of loss prevention terms, and discusses topics ranging from accident investigations, counterfeit currency, emergency planning, and workplace violence to vendor frauds. No other single work contains such a wealth of retail security information.

The co-authors are Charles "Chuck� Sennewald, CSC, CPP former Director of Security at The Broadway Department Stores, a major division of Carter Hawley Hale Stores, Inc., founder of the IAPSC and author of numerous security industry books, and John Christman, CPP, former VP and Director of Security for Macy's West. They have put in one book a wealth of information, techniques, procedures and source material relative to retail crime and loss prevention which will prove an invaluable reference work for professionals at all levels within the industry.

Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade. Historically, the primary goal of supply chain security was guarding against theft and damage. Today, supply chains are also on the frontlines in the fight against terrorism.

This book showcases industry leaders and their best practices, also exploring how the government is both a policing organization and a supply chain partner. In addition, it covers the critical roles that various technologies play, focusing on how Big Data is collected and turned into knowledge.

By using the tools provided, readers will gain a stronger understanding of the challenges and opportunities faced by any organization that imports or exports products.

For Sophomore and Junior level courses in Retail Mathematics, and Buying and Merchandising.

This book introduces students to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the text provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help students understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets.