Philip Kotler – författare
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217 produkter
Marknadsföring: Teori och tillämpningar
Av Anders Parment, Gary Armstrong m. fl.
Häftad, 2022
1,0 utav 5 stjärnor. Totalt antal röster: (1)
874 kr
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Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för …
Principles of Marketing
Scandinavian Edition
Av Anders Parment, Philip Kotler m. fl.
Häftad, 2020
4,0 utav 5 stjärnor. Totalt antal röster: (1)
919 kr
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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing …
Principles of Marketing Scandinavian Edition
Av Anders Parment, Sridhar Balasubramanian m. fl.
E-bok, 2026
815 kr
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Explore the key principles of marketing with a Scandinavian perspective, whilst learning how to navigate a constantly evolving global marketplace. This fourth edition of Principles of Marketing, Scandinavian Edition, equips you to understand people, create value, and build resilient brands amid AI …
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2026
225 kr
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Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With …
Marketing Management -- Global Edition
Av Alexander Chernev, Kevin Keller m. fl.
Häftad, 2025
924 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Redefining Retail
10 Guiding Principles for a Post-Digital World
Av Philip Kotler, Giuseppe Stigliano
Inbunden, 2024
232 kr
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Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of …
Framework for Marketing Management, A, Global Edition
European Edition
Av Kevin Keller, Philip Kotler
Häftad, 2015
1038 kr
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management , a comprehensive look at marketing strategy. The …
Marketing 5.0
Technology for Humanity
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2021
229 kr
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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are …
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Av Harvard Business Review, Philip Kotler m. fl.
Inbunden, 2017
522 kr
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to …
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Häftad, 2005
191 kr
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Winning At Innovation
The A-to-F Model
Häftad, 2015
338 kr
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together …
Marketing 4.0
Moving from Traditional to Digital
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2016
4,0 utav 5 stjärnor. Totalt antal röster: (1)
215 kr
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing …
Elusive Fan: Reinventing Sports in a Crowded Marketplace
Av Irving Rein, Philip Kotler m. fl.
Inbunden, 2006
460 kr
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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, …
High Visibility, Third Edition
Transforming Your Personal and Professional Brand
Av Martin Stoller, Michael Hamlin m. fl.
E-bok, 2006
452 kr
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The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one''s public persona--to be a critical factor in achieving personal and …
Elusive Fan: Reinventing Sports in a Crowded Marketplace
Av Ben Ryan Shields, Philip Kotler m. fl.
E-bok, 2007
524 kr
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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It''s never been harder to attract, engage, and retain the sports fan. Today''s sports fans are bombarded by choices. Traditional sports, such as baseball, …
Strategic Marketing for Non-Profit Organizations
Av Alan Andreasen, Philip Kotler
Häftad, 2007
5057 kr
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For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Framework for Marketing Management; Interpretive Simulations Access Code Card Group B
Av Philip Kotler, Kevin Lane Keller
Inbunden, 2015
5682 kr
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Winning At Innovation
The A-to-F Model
Inbunden, 2011
337 kr
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together …
Strategic Marketing For Health Care Organizations
Building A Customer-Driven Health System
Av Robert J. Stevens, Joel I. Shalowitz m. fl.
E-bok, 2008
1527 kr
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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2010
216 kr
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2010
265 kr
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Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2010
265 kr
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Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, …
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
Inbunden, 2003
274 kr
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, …
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
E-bok, 2003
340 kr
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing''s fundamental concepts from A to Z, …
Lateral Marketing
New Techniques for Finding Breakthrough Ideas
Av Philip Kotler, Fernando Trias De Bes
Inbunden, 2003
334 kr
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A revolutionary new system for generating the next big marketing ideas and opportunitiesAccording to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among …
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Av Philip Kotler, Nancy R. Lee
Inbunden, 2004
333 kr
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for …
Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2004
274 kr
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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, …
Ten Deadly Marketing Sins
Signs and Solutions
Inbunden, 2004
254 kr
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Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their …
Ten Deadly Marketing Sins
Signs and Solutions
E-bok, 2004
315 kr
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Marketing''s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can''t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their …
Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Av S. David Young, Hermawan Kartajaya m. fl.
E-bok, 2004
340 kr
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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, …
