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34 produkter
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2026
226 kr
Lägg i varukorg
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With …
Marketing 5.0
Technology for Humanity
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2021
234 kr
Lägg i varukorg
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are …
Marketing 4.0
Moving from Traditional to Digital
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2016
4,0 utav 5 stjärnor. Totalt antal röster: (1)
216 kr
Lägg i varukorg
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2010
216 kr
Lägg i varukorg
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2010
265 kr
Lägg i varukorg
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2010
265 kr
Lägg i varukorg
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, …
Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2004
276 kr
Lägg i varukorg
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, …
Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Av S. David Young, Hermawan Kartajaya m. fl.
E-bok, 2004
340 kr
Lägg i varukorg
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, …
Marketing 4.0
Moving from Traditional to Digital
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2016
265 kr
Lägg i varukorg
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world''s leading marketing authorities, this book helps you navigate the increasingly connected world and changing …
Marketing 4.0
Moving from Traditional to Digital
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2016
265 kr
Lägg i varukorg
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world''s leading marketing authorities, this book helps you navigate the increasingly connected world and changing …
Marketing 5.0
Technology for Humanity
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2021
296 kr
Lägg i varukorg
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are …
Marketing 5.0
Technology for Humanity
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2021
293 kr
Lägg i varukorg
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are …
Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2023
226 kr
Lägg i varukorg
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and …
Marketing 6.0
The Future Is Immersive
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2023
226 kr
Lägg i varukorg
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the …
Marketing 6.0
The Future Is Immersive
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2023
362 kr
Lägg i varukorg
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the …
Marketing 6.0
The Future Is Immersive
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2023
362 kr
Lägg i varukorg
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the …
Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
Av Jacky Mussry, Hooi Den Huan m. fl.
E-bok, 2023
370 kr
Lägg i varukorg
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing , a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and …
Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
Av Jacky Mussry, Hooi Den Huan m. fl.
E-bok, 2023
370 kr
Lägg i varukorg
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing , a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and …
Reimagining Operational Excellence
Inspirations from Asia
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2024
219 kr
Lägg i varukorg
Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing …
Reimagining Operational Excellence
Inspirations from Asia
Av Jacky Mussry, Hermawan Kartajaya m. fl.
E-bok, 2024
374 kr
Lägg i varukorg
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing …
Reimagining Operational Excellence
Inspirations from Asia
Av Jacky Mussry, Hermawan Kartajaya m. fl.
E-bok, 2024
386 kr
Lägg i varukorg
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing …
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2026
370 kr
Lägg i varukorg
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With …
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2026
370 kr
Lägg i varukorg
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With …
Marketing 3.0
From Products to Customers to the Human Spirit
Av Hermawan Kartajaya, Iwan Setiawan m. fl.
E-bok, 2015
55 kr
Lägg i varukorg
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing …
Marketing 5.0 Versión México
Tecnología para la humanidad
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2021
131 kr
Lägg i varukorg
En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la tecnología con las capacidades humanas para lograr resultados exponenciales en el momento de aplicar las estrategias de marketing. Entre los temas fundamentales del marketing 5.0 está lo que se conoce …
Marketing 4.0 (versión México)
Transforma tu estrategia para atraer al consumidor digital
Av Iwan Setiawan, Hermawan Kartajaya m. fl.
E-bok, 2019
33 kr
Lägg i varukorg
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin …
Marketing Empresarial
Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad
Av Philip Kotler, Hermawan Kartajaya m. fl.
Häftad, 2024
413 kr
Lägg i varukorg
MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS
Av Philip Kotler, Hermawan Kartajaya m. fl.
Inbunden, 2017
763 kr
Lägg i varukorg
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In …
