Anders Parment is an award-winning researcher and author. He is a Senior Lecturer and Researcher in Marketing at Stockholm University School of Business. He has won several prizes for his books and teaching, and is a well-known speaker and consultant.

• Chapter 1 Marketing: creating customer value and engagement  Chapter 2 Company and marketing strategy  Chapter 3 Analysing the marketing environment  Chapter 4 Marketing research to gain consumer insights  Chapter 5 Sustainable marketing, social responsibility andethics  Chapter 6 Consumer markets and consumer buyer behaviour  Chapter 7 Business markets and business buyer behaviour  Chapter 8 Customer value-driven marketing strategy: creating valuefor target customersChapter 9 Branding: developing strong brands  Chapter 10 Products and services  Chapter 11 Pricing strategies  Chapter 12 Marketing channels  Chapter 13 Marketing communications  Chapter 14 Creating competitive advantage

Anders Parment is an award-winning researcher and author. He is a Senior Lecturer and Researcher in Marketing at Stockholm University School of Business. He has won several prizes for his books and teaching, and is a well-known speaker and consultant.

• Chapter 1 Marketing: creating customer value and engagement  Chapter 2 Company and marketing strategy  Chapter 3 Analysing the marketing environment  Chapter 4 Marketing research to gain consumer insights  Chapter 5 Sustainable marketing, social responsibility andethics  Chapter 6 Consumer markets and consumer buyer behaviour  Chapter 7 Business markets and business buyer behaviour  Chapter 8 Customer value-driven marketing strategy: creating valuefor target customersChapter 9 Branding: developing strong brands  Chapter 10 Products and services  Chapter 11 Pricing strategies  Chapter 12 Marketing channels  Chapter 13 Marketing communications  Chapter 14 Creating competitive advantage

Anders Parment is an award-winning researcher and author. He is a Senior Lecturer and Researcher in Marketing at Stockholm University School of Business. He has won several prizes for his books and teaching, and is a well-known speaker and consultant.

• Chapter 1 Marketing: creating customer value and engagement  Chapter 2 Company and marketing strategy  Chapter 3 Analysing the marketing environment  Chapter 4 Marketing research to gain consumer insights  Chapter 5 Sustainable marketing, social responsibility andethics  Chapter 6 Consumer markets and consumer buyer behaviour  Chapter 7 Business markets and business buyer behaviour  Chapter 8 Customer value-driven marketing strategy: creating valuefor target customersChapter 9 Branding: developing strong brands  Chapter 10 Products and services  Chapter 11 Pricing strategies  Chapter 12 Marketing channels  Chapter 13 Marketing communications  Chapter 14 Creating competitive advantage