Gary Armstrong – författare
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70 produkter
Marknadsföring: Teori och tillämpningar
Av Philip Kotler, Gary Armstrong m. fl.
Häftad, 2022
1,0 utav 5 stjärnor. Totalt antal röster: (1)
874 kr
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Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för …
Principles of Marketing Scandinavian Edition
Av Anders Parment, Sridhar Balasubramanian m. fl.
E-bok, 2026
820 kr
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Explore the key principles of marketing with a Scandinavian perspective, whilst learning how to navigate a constantly evolving global marketplace. This fourth edition of Principles of Marketing, Scandinavian Edition, equips you to understand people, create value, and build resilient brands amid AI …
Principles of Marketing
Scandinavian Edition
Av Anders Parment, Philip Kotler m. fl.
Häftad, 2020
4,0 utav 5 stjärnor. Totalt antal röster: (1)
919 kr
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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing …
Principles of Marketing, Global Edition
Av Gary Armstrong, Philip Kotler
2024
570 kr
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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, Global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly …
Principles of Marketing
Av Phillip Kotler, Gary Armstrong m. fl.
2025
810 kr
Kommande
Principles of Marketing 19th edition discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this …
Principles of Marketing, Global Edition
Av Philip Kotler, Gary Armstrong m. fl.
2023
708 kr
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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, Global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly …
Principles of Marketing, Global Edition
Av Gary Armstrong, Philip Kotler
2024
851 kr
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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, Global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly …
Football Cultures and Identities
Av Gary Armstrong, R. Giulianotti
E-bok, 1999
1550 kr
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The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.
Football Cultures and Identities
Av Gary Armstrong, R. Giulianotti
Inbunden, 1999
1096 kr
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The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.
Football Cultures and Identities
Av Gary Armstrong, R. Giulianotti
Häftad, 1999
1096 kr
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The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.
Football in Africa
Conflict, Conciliation and Community
Av Gary Armstrong, Richard Giulianotti
Inbunden, 2004
552 kr
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This groundbreaking collection provides the first detailed social analysis of football within Africa. The book features case-study essays that draw heavily on detailed fieldwork to examine the distinctive football cultures that have grown up in African communities. The book should be compulsory …
Policing the 2012 London Olympics
Legacy and Social Exclusion
Av Gary Armstrong, Richard Giulianotti m. fl.
Häftad, 2019
720 kr
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The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions …
Global and Local Football
Politics and Europeanization on the Fringes of the EU
Av Gary Armstrong, Jon P. Mitchell
Inbunden, 2008
2665 kr
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What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game?Based on long-term and detailed ethnographic …
Global and Local Football
Politics and Europeanization on the Fringes of the EU
Av Gary Armstrong, Jon P. Mitchell
Häftad, 2009
909 kr
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What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game?Based on long-term and detailed ethnographic …
Maximum Surveillance Society
The Rise of CCTV
Av Clive Norris, Gary Armstrong
E-bok, 2020
762 kr
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The use of Closed-Circuit Television, or CCTV, has dramatically increased over the past decade, but its presence is often so subtle as to go unnoticed. Should we unthinkingly accept that increased surveillance is in the public''s best interests, or does this mean that ‘Big Brother'' is finally …
Maximum Surveillance Society
The Rise of CCTV
Av Clive Norris, Gary Armstrong
E-bok, 2020
762 kr
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The use of Closed-Circuit Television, or CCTV, has dramatically increased over the past decade, but its presence is often so subtle as to go unnoticed. Should we unthinkingly accept that increased surveillance is in the public''s best interests, or does this mean that ‘Big Brother'' is finally …
Global and Local Football
Politics and Europeanization on the Fringes of the EU
Av Jon P. Mitchell, Gary Armstrong
E-bok, 2008
1074 kr
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What can the history of a nation''s football reveal about that nation''s wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? Based on long-term and detailed ethnographic …
Global and Local Football
Politics and Europeanization on the Fringes of the EU
Av Jon P. Mitchell, Gary Armstrong
E-bok, 2008
1074 kr
Lägg i varukorg
What can the history of a nation''s football reveal about that nation''s wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? Based on long-term and detailed ethnographic …
Policing the 2012 London Olympics
Legacy and Social Exclusion
Av Gary Armstrong, Richard Giulianotti m. fl.
Inbunden, 2016
2510 kr
Lägg i varukorg
The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions …
Principles of Marketing OLP with eText, Global Edition
Av Philip Kotler, Gary Armstrong
2015
869 kr
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Marketing: An Introduction, European Edition
Av Ross Brennan, Michael Harker m. fl.
E-bok, 2019
820 kr
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Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4 th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and …
Marketing: An Introduction, European Edition
Av Ross Brennan, Michael Harker m. fl.
E-bok, 2019
820 kr
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Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4 th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and …
Principles of Marketing
Av Philip Kotler, Gary Armstrong m. fl.
Häftad, 2019
1102 kr
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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition , by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both …
Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Av Gary Armstrong, Philip Kotler m. fl.
2019
1366 kr
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses. This package includes MyLab. An …
Principles of Marketing, Global Edition
Av Gary Armstrong, Philip Kotler
E-bok, 2021
803 kr
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For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their …
Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)
Av Philip Kotler, Gary Armstrong
2020
1450 kr
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Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. This package includes Pearson MyLab. For principles of marketing courses thatrequire a …
Marketing: An Introduction, Global Edition
Av Gary Armstrong, Philip Kotler
Häftad, 2022
1111 kr
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Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer …
Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Av Gary Armstrong, Philip Kotler
2023
1353 kr
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Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer …
Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)
Av Philip Kotler, Gary Armstrong m. fl.
2023
1450 kr
Lägg i varukorg
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly …
