Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

AvGary Armstrong,Philip Kotler

2019

1 280 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Produktinformation

Utgivningsdatum:2019-08-31
Höjd:218 x 274 x 22 mm
Vikt:13 400 g
Språk:Engelska
Upplaga:14
Förlag:Pearson Education
EAN:9781292294995

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

PART 1: DEFINING MARKETING AND MARKETING PROCESS1. Marketing: Creating Customer Value and Engagement2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE3. Analyzing the Marketing Environment4. Managing Marketing Information to Gain Customer Insights5. Understanding Consumer and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER-VALUE DRIVEN STRATEGY AND MIX6. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers7. Products, Services, and Brands: Building Customer Value8. Developing New Products and Managing the Product Life Cycle9. Pricing: Understanding and Capturing Customer Value10. Marketing Channels: Delivering Customer Value11. Retailing and Wholesaling12. Engaging Consumers and Communicating Customer Value: Advertising and Public Relations13. Personal Selling and Sales Promotion14. Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING15. The Global Marketplace16. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Company CasesAppendix 2: Marketing PlanAppendix 3: Marketing by the NumbersAppendix 4: Careers in Marketing

Mer från samma författare

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad

1

976 kr

Football Cultures and Identities

Gary Armstrong, R. Giulianotti

Inbunden

1 062 kr

Football Cultures and Identities

Gary Armstrong, R. Giulianotti

Häftad

1 062 kr

Football in Africa

Gary Armstrong, Richard Giulianotti

Inbunden

534 kr

Policing the 2012 London Olympics

Gary Armstrong, Richard Giulianotti, Dick Hobbs

Häftad

646 kr

Global and Local Football

Gary Armstrong, Jon P. Mitchell

Inbunden

2 315 kr

Global and Local Football

Gary Armstrong, Jon P. Mitchell

Häftad

809 kr

Policing the 2012 London Olympics

Gary Armstrong, Richard Giulianotti, Dick Hobbs

Inbunden

2 249 kr

Principles of Marketing OLP with eText, Global Edition

Philip Kotler, Gary Armstrong

793 kr

Principles of Marketing

Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He

Häftad

1 048 kr

Du kanske också är intresserad av

MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition

Marc Opresnik

776 kr

Quintessence of Marketing

Nils Bickhoff, Svend Hollensen, Marc Opresnik

Inbunden

496 kr

Quintessence of Marketing

Nils Bickhoff, Svend Hollensen, Marc Opresnik

Häftad

496 kr

Principles of Marketing OLP with eText, Global Edition

Philip Kotler, Gary Armstrong

793 kr

Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Philip Kotler, Gary Armstrong

1 379 kr

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad

1

976 kr

Principles of Marketing, An Asian Perspective

Philip Kotler, Gary Armstrong, Swee Ang, Siew Leong, Chin Tan, Oliver Yau

Häftad

1 120 kr

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Gary Armstrong, Philip Kotler

1 287 kr

Marketing: An Introduction -- Global Edition

Gary Armstrong, Philip Kotler

Häftad

976 kr

Principles of Marketing

Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He

Häftad

1 048 kr