Marc Opresnik – författare
Visar alla böcker från författaren Marc Opresnik. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition
2016
776 kr
Skickas inom 7-10 vardagar
1 280 kr
Skickas inom 7-10 vardagar
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Inbunden, Engelska, 2014
496 kr
Skickas inom 10-15 vardagar
The Quintessence of Marketing
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Häftad, Engelska, 2016
496 kr
Skickas inom 10-15 vardagar
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena