Marc Opresnik – författare
MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition
771 kr
Skickas inom 7-10 vardagar
1 320 kr
Skickas inom 7-10 vardagar
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For undergraduate principles of marketing courses.
This package includes MyLab.
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Reach every student by pairing this text with Pearson MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
504 kr
Skickas inom 10-15 vardagar
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
504 kr
Skickas inom 10-15 vardagar