Svend Hollensen – författare
Visar alla böcker från författaren Svend Hollensen. Handla med fri frakt och snabb leverans.
11 produkter
Foundations of Marketing, 8e
Av John Fahy, David Jobber m. fl.
Häftad, 2026
699 kr
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Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8 th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through …
Global Marketing
Av Svend Hollensen, Ana Bogdanovic
Häftad, 2025
1072 kr
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A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main …
Essentials of Global Marketing
Häftad, 2012
1072 kr
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from …
Marketing Management
A relationship approach
Häftad, 2019
1254 kr
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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, …
Marketing Management
A Relationship Approach
E-bok, 2019
797 kr
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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, …
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Av Nils Bickhoff, Svend Hollensen m. fl.
Inbunden, 2014
511 kr
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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be …
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Av Marc Opresnik, Svend Hollensen m. fl.
E-bok, 2014
672 kr
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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be …
Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Av Nils Bickhoff, Svend Hollensen m. fl.
Häftad, 2016
511 kr
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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be …
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer Markentankstelle
Av Jorn Altmann, Ronald Deckert m. fl.
Häftad, 2011
473 kr
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marketing en redes sociales
un enfoque prático: La guía definitiva para una estrategia de éxito que haga crecer tu negocio
Av Philip Kotler, Svend Hollensen m. fl.
Häftad, 2024
290 kr
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MARKETING: A RELATIONSHIP PERSPECTIVE (SECOND EDITION)
Av Svend Hollensen, Marc Oliver Opresnik
Inbunden, 2019
962 kr
Tillfälligt slut
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and …
