Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

AvPhilip Kotler,Gary Armstrong

2020

1 379 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

1 379 kr

Produktinformation

Utgivningsdatum:2020-07-27
Höjd:220 x 275 x 20 mm
Vikt:1 447 g
Språk:Engelska
Upplaga:18
Förlag:Pearson Education
EAN:9781292341248

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

PART 1:DEFINING MARKETING AND THE MARKETING PROCESS 1. Marketing:Creating Customer Value and Engagement 2. Companyand Marketing Strategy: Partnering to Build Customer Engagement, Value, andRelationships PART 2:UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 3. Analyzingthe Marketing Environment 4. Managing MarketingInformation to Gain Customer Insights 5. ConsumerMarkets and Buyer Behavior 6. BusinessMarkets and Business Buyer Behavior PART 3:DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX 7. CustomerValue—Driven Marketing Strategy: Creating Value for Target Customers 8. Products,Services, and Brands: Building Customer Value 9. DevelopingNew Products and Managing the Product Life Cycle 10. Pricing:Understanding and Capturing Customer Value 11. PricingStrategies: Additional Considerations 12. MarketingChannels: Delivering Customer Value 13. Retailingand Wholesaling 14. EngagingConsumers and Communicating Customer Value: Integrated Marketing CommunicationStrategy 15.Advertising and Public Relations 16. PersonalSelling and Sales Promotion 17. Direct,Online, Social Media, and Mobile Marketing PART 4:EXTENDING MARKETING 18. CreatingCompetitive Advantage 19. TheGlobal Marketplace 20.Sustainable Marketing: Social Responsibility and Ethics Appendix 1:Marketing Plan Appendix 2:Marketing by the Numbers Appendix 3:Careers in Marketing

Mer från samma författare

Nyhet

Marketing 7.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Inbunden

257 kr

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad

1

976 kr

Elusive Fan: Reinventing Sports in a Crowded Marketplace

Irving Rein, Philip Kotler, Ben Ryan Shields

Inbunden

440 kr

Strategic Marketing for Non-Profit Organizations

Alan Andreasen, Philip Kotler

Häftad

4 901 kr

Framework for Marketing Management; Interpretive Simulations Access Code Card Group B

Philip Kotler, Kevin Lane Keller

Inbunden

4 088 kr

Winning At Innovation

Philip Kotler

Inbunden

332 kr

Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Inbunden

205 kr

Marketing Insights from A to Z

Philip Kotler

Inbunden

252 kr

Lateral Marketing

Philip Kotler, Fernando Trias De Bes

Inbunden

307 kr

Corporate Social Responsibility

Philip Kotler, Nancy R. Lee

Inbunden

314 kr

Du kanske också är intresserad av

Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

1 379 kr

Principles of Marketing OLP with eText, Global Edition

Philip Kotler, Gary Armstrong

793 kr

Principles of Marketing, Global Edition -- MyLab Marketing with Pearson eText Access Code

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

827 kr

Marknadsföring: Teori och tillämpningar

Philip Kotler, Gary Armstrong, Anders Parment

Häftad

1

834 kr

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad

1

976 kr

Marketing: An Introduction, Global Edition -- MyLab Marketing with Pearson eText

Gary Armstrong, Philip Kotler

776 kr

Principles of Marketing, An Asian Perspective

Philip Kotler, Gary Armstrong, Swee Ang, Siew Leong, Chin Tan, Oliver Yau

Häftad

1 120 kr

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Gary Armstrong, Philip Kotler

1 287 kr

Marketing: An Introduction -- Global Edition

Gary Armstrong, Philip Kotler

Häftad

976 kr

Principles of Marketing

Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He

Häftad

1 048 kr