Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

This package includes Pearson MyLab.

For principles of marketing courses thatrequire a comprehensive text.

Learn how to create value through customerconnections and engagement

In a fast-changing, increasingly digital andsocial marketplace, it’s more vital than ever for marketers to develop meaningfulconnections with their customers. Principles of Marketing helpsstudents master today’s key marketing challenge: to create vibrant, interactivecommunities of consumers who make products and brands an integral part of theirdaily lives. To help students understand how to create value and build customerrelationships, Kotler and Armstrong present fundamental marketing informationwithin an innovative customer-value framework. Thoroughly revised to reflectthe major trends impacting contemporary marketing, the 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities.

Reach every student with MyLab Marketing
MyLab^® empowers you to reach every student. This flexibledigital platform combines unrivaled content, online assessments, andcustomizable features so you can personalize learning and improve results, onestudent at a time.

Or, instead of MyLab, localize learning with Pearson Horizon      

Pearson Horizon is an easy-to-use, local-languagedigital platform that delivers popular Pearson titles through a customizable, personalizedlearning experience — all while staying relevant to your area of the world. PearsonHorizon is available for select titles and in select geographies.

Pearson MyLab Marketing and Pearson Horizonshould only be purchased when required by an instructor. Please be sure youhave the correct ISBN and Course ID. Instructors, contact your Pearsonrepresentative for more information.