Michael Harker - Böcker

Stay up to date with the current principles and major themes of Marketing, from theory to practice.

Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes.

Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia.

What will you learn about Marketing in this latest edition?

You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions.

With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Examines proposals for freshman composition's abolition and reform while providing a new model for courses."…readers of LiCS will find a strong argument for how understandings of literacy are fundamental to the work that compositionists do, making this book useful not only to those doing similar work but also to be shared with colleagues who have less familiarity with literacy studies. The Lure of Literacy presents a model of how theories of literacy can be applied to the debates that beset compositionists again and again, offering a way out of their unproductive cycles." - Literacy in CompositionThe Lure of Literacy promises to transcend the stale and unproductive debate on freshman composition that has gripped English studies for more than a century. It is the first book to chart the origin of the discussion from the early twentieth century to the advent of the New Literacy Studies. Michael Harker recontextualizes proposals to abolish compulsory composition and reimagines pedagogical conditions in English studies in order to present a different model for first-year writing. This new model for compulsory composition programs focuses on students' attitudes about composition and interrogates the very idea of literacy itself.

Examines proposals for freshman composition's abolition and reform while providing a new model for courses."…readers of LiCS will find a strong argument for how understandings of literacy are fundamental to the work that compositionists do, making this book useful not only to those doing similar work but also to be shared with colleagues who have less familiarity with literacy studies. The Lure of Literacy presents a model of how theories of literacy can be applied to the debates that beset compositionists again and again, offering a way out of their unproductive cycles." - Literacy in CompositionThe Lure of Literacy promises to transcend the stale and unproductive debate on freshman composition that has gripped English studies for more than a century. It is the first book to chart the origin of the discussion from the early twentieth century to the advent of the New Literacy Studies. Michael Harker recontextualizes proposals to abolish compulsory composition and reimagines pedagogical conditions in English studies in order to present a different model for first-year writing. This new model for compulsory composition programs focuses on students' attitudes about composition and interrogates the very idea of literacy itself.