Michael Harker – författare

Stay up to date with the current principles and major themes of Marketing, from theory to practice.

Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes.

Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia.

What will you learn about Marketing in this latest edition?

With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Stay up to date with the current principles and major themes of Marketing, from theory to practice.

Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes.

Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia.

What will you learn about Marketing in this latest edition?

With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Stay up to date with the current principles and major themes of Marketing, from theory to practice.

Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes.

Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia.

What will you learn about Marketing in this latest edition?

With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

In his second book on street art, Michael Harker once again travels to the most diverse centres for this art of the street. The varied structure of the topics with fascinating large-format photographs shows examples from Paris, Lisbon, Rome, Singapore, Vienna, Turin, São Paulo... and other places, and brings together works by numerous artists.

The artists use different stylistic devices to convey their messages. More and more international festivals are emerging as promoters of street art. Pars pro toto, the book presents the ‘Calle Libre’ festival, which has been taking place in Vienna since 2014.

Inspiring images familiarise the reader with the world's largest gallery. Informative and scrutinising texts are combined with quotes and excerpts from interviews. The book encourages readers to see street art from a new perspective and to discover cities in new, less familiar ways.  

Text in English and German.