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27 produkter
Marketing Management -- Global Edition
Av Alexander Chernev, Kevin Keller m. fl.
Häftad, 2025
944 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Framework for Marketing Management, A, Global Edition
European Edition
Av Kevin Keller, Philip Kotler
Häftad, 2015
1038 kr
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management , a comprehensive look at marketing strategy. The …
Marketing Framework
Av FABIO GUIDO EUGENIO ANCARANI, MICHELE COSTABILE m. fl.
2026
402 kr
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Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller
2021
546 kr
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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a …
Strategic Brand Management
A European Perspective
Av Mats Georgson, Tony Aperia m. fl.
Häftad, 2011
4,0 utav 5 stjärnor. Totalt antal röster: (1)
1269 kr
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'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work is, quite simply, …
Marketing Management, An Asian Perspective
Av Siew Leong, Chin Tan m. fl.
Häftad, 2017
1072 kr
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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that …
MyLab Marketing with Pearson eText for Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller
2015
869 kr
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Av Kevin Keller, Vanitha Swaminathan
Häftad, 2019
1239 kr
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For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, …
Marketing Management, Global Edition
Av Alexander Chernev, Kevin Keller m. fl.
Häftad, 2021
1178 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2023
693 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management plus Pearson MyLab Marketing with Pearson eText (Package)
Av Alexander Chernev, Kevin Keller m. fl.
2022
1418 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition -- Revel
Av Alexander Chernev, Kevin Keller m. fl.
2022
681 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition 180 days Subscription
Av Philip Kotler, Kevin Keller m. fl.
2024
570 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Av Vanitha Swaminathan, Kevin Keller
Häftad, 2026
1239 kr
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Av Kevin Keller, Vanitha Swaminathan
2026
546 kr
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For strategic management courses. Strategic Brand Management delivers unmatched breadth, depth and relevance in branding education. Prioritising the consumer's point of view, it combines a robust conceptual foundation with practical insights for optimising short- and long-term brand strategies. An …
Marketing Management
Av Torben Hansen, Malcolm Goodman m. fl.
Häftad, 2024
1117 kr
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The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …
Marketing Management, Global Edition + MyLab Marketing with Pearson eText
Av Philip Kotler, Kevin Keller m. fl.
2025
1353 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2025
536 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
MyLab Marketing with Pearson eText Instant Access for Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2025
869 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Marketing Management, Global Edition 5Yr Subscription
Av Philip Kotler, Kevin Keller
2024
851 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Av Kevin Keller, Vanitha Swaminathan
2026
708 kr
Lägg i varukorg
For strategic management courses. Strategic Brand Management delivers unmatched breadth, depth and relevance in branding education. Prioritising the consumer's point of view, it combines a robust conceptual foundation with practical insights for optimising short- and long-term brand strategies. An …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Av Kevin Keller, Vanitha Swaminathan
2026
810 kr
Lägg i varukorg
For strategic management courses. Strategic Brand Management delivers unmatched breadth, depth and relevance in branding education. Prioritising the consumer's point of view, it combines a robust conceptual foundation with practical insights for optimising short- and long-term brand strategies. An …
Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Av Kevin Keller, Philip Kotler m. fl.
2012
1077 kr
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially …
Principi di Marketing 19/ED
Av Philip Kotler, Kevin Keller m. fl.
2025
736 kr
Kommande
Edizione cartacea con codice di accesso per 18 mesi a MyLab, una piattaforma web based contenente risorse multimediali, e all'edizione digitale del testo.
Marketing Management (Book) (Thailand)
Av Philip Kotler, Kevin Keller m. fl.
Häftad, 2026
324 kr
Kommande
Pearson works closely with your university and your lecturers and we are committed to helping you learn. Why not give your study skills a boost and start preparing for your future career now? Take a look at our skills resources: www.pearson.com
Marketing Management (Custom Edition)
Av Philip Kotler, Kevin Keller
Häftad, 2022
711 kr
Tillfälligt slut
This custom edition is published for Macquarie University. More formats Want to buy the eBook?
