Alexander Chernev – författare
Visar alla böcker från författaren Alexander Chernev. Handla med fri frakt och snabb leverans.
41 produkter
Marketing Management -- Global Edition
Av Philip Kotler, Kevin Keller m. fl.
Häftad, 2025
944 kr
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For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Marketing Framework
Av FABIO GUIDO EUGENIO ANCARANI, MICHELE COSTABILE m. fl.
2026
402 kr
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Kellogg on Marketing
The Marketing Faculty of the Kellogg School of Management
Av Alexander Chernev, Philip Kotler
Inbunden, 2023
277 kr
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The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to …
Kellogg on Marketing
The Marketing Faculty of the Kellogg School of Management
Av Philip Kotler, Alexander Chernev
E-bok, 2023
444 kr
Lägg i varukorg
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to …
Kellogg on Marketing
The Marketing Faculty of the Kellogg School of Management
Av Philip Kotler, Alexander Chernev
E-bok, 2023
453 kr
Lägg i varukorg
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to …
Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
Häftad, 2021
1178 kr
Lägg i varukorg
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2023
693 kr
Lägg i varukorg
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management plus Pearson MyLab Marketing with Pearson eText (Package)
Av Philip Kotler, Kevin Keller m. fl.
2022
1418 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition -- Revel
Av Philip Kotler, Kevin Keller m. fl.
2022
681 kr
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition 180 days Subscription
Av Philip Kotler, Kevin Keller m. fl.
2024
570 kr
Lägg i varukorg
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing …
Marketing Management, Global Edition + MyLab Marketing with Pearson eText
Av Philip Kotler, Kevin Keller m. fl.
2025
1353 kr
Lägg i varukorg
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2025
536 kr
Lägg i varukorg
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
MyLab Marketing with Pearson eText Instant Access for Marketing Management, Global Edition
Av Philip Kotler, Kevin Keller m. fl.
2025
869 kr
Lägg i varukorg
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that …
Business Model
How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Häftad, 2017
291 kr
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Business Model
How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Inbunden, 2017
581 kr
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Customer Science Handbook
Using Behavioral Insights to Create Breakthrough Customer Experiences
Häftad, 2025
457 kr
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