Mats Georgson – författare

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1 produkter

1. 

   Strategic Brand Management

   A European Perspective

   Av Kevin Keller, Tony Aperia m. fl.

   Häftad, 2011

   4,0 utav 5 stjärnor. Totalt antal röster: (1)

   1269 kr

   Lägg i varukorg

   'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work is, quite simply, …