Malcolm Goodman – författare
Visar alla böcker från författaren Malcolm Goodman. Handla med fri frakt och snabb leverans.
7 produkter
Creativity and Strategic Innovation Management
Directions for Future Value in Changing Times
Av Malcolm Goodman, Sandra M. Dingli
Inbunden, 2017
3173 kr
Lägg i varukorg
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and …
Creativity and Strategic Innovation Management
Directions for Future Value in Changing Times
Av Malcolm Goodman, Sandra M. Dingli
Häftad, 2017
836 kr
Lägg i varukorg
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and …
Marketing Management
Av Torben Hansen, Malcolm Goodman m. fl.
E-bok, 2024
820 kr
Lägg i varukorg
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …
Marketing Management
Av Philip Kotler, Kevin Keller m. fl.
Häftad, 2024
1117 kr
Lägg i varukorg
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …
Creativity and Strategic Innovation Management
Directions for Future Value in Changing Times
Av Malcolm Goodman, Sandra M. Dingli
E-bok, 2017
874 kr
Lägg i varukorg
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and …
Creativity and Strategic Innovation Management
Directions for Future Value in Changing Times
Av Malcolm Goodman, Sandra M. Dingli
E-bok, 2017
874 kr
Lägg i varukorg
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and …
