Irving Rein – författare
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4 produkter
Elusive Fan: Reinventing Sports in a Crowded Marketplace
Av Irving Rein, Philip Kotler m. fl.
Inbunden, 2006
453 kr
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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, …
High Visibility, Third Edition
Transforming Your Personal and Professional Brand
Av Martin Stoller, Michael Hamlin m. fl.
E-bok, 2006
452 kr
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The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one''s public persona--to be a critical factor in achieving personal and …
Elusive Fan: Reinventing Sports in a Crowded Marketplace
Av Ben Ryan Shields, Philip Kotler m. fl.
E-bok, 2007
528 kr
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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It''s never been harder to attract, engage, and retain the sports fan. Today''s sports fans are bombarded by choices. Traditional sports, such as baseball, …
Marketing Places
Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Av Philip Kotler, Donald H. Haider m. fl.
Häftad, 2002
345 kr
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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal …