The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one''s public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."--Peter Carlson, Washington Post

Today, it''s not just what you know or who you know--it''s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

Texas A&M University had 280 degree plans but nothing to help me with the single, most complicated, most frustrating subject in my life-dating! My history before The List was, well-how can I say this?- a train wreck! My friends and I had wasted weeks, months, and in some cases, years with the wrong person. We weren''t exactly sure what we were looking for, so we couldn''t recognize when we were stuck with the wrong person. I recall it was like playing a fantastic game, but with no rules to know when you lost or if you even wanted the prize if you won.

That all changed one hot August night in our duplex in College Station as we hosted a "back-to-school party." Like most discoveries, it was accidental. My roommate, Radar, and I created The List during a few hours of sheer boredom between semesters. We actually forgot about it until the magic of The List exploded in our faces! As we examined what happened with that first experience, we were stunned-no, excited-that we had stumbled onto a formula that had eluded both of us for so long, and it was so simple! We are Aggies. Simple is good!

As we explored the secret simplicity of what we discovered, dating seemed less of a bizarre, painful, horrible nightmare, and more of an ingenuous, fun, straightened path to nirvana. Imagine being able to have a clear, concise understanding of what you want in a relationship, and to feel great about ending the wrong ones. It was new. It was quick. It worked! One of the most fantastic concepts was an accidental question that could shred through months of dating in one night. That question, and the secret to The List are waiting for you inside.

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one''s public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."--Peter Carlson, Washington Post

Today, it''s not just what you know or who you know--it''s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

Texas A&M University had 280 degree plans but nothing to help me with the single, most complicated, most frustrating subject in my life-dating! My history before The List was, well-how can I say this?- a train wreck! My friends and I had wasted weeks, months, and in some cases, years with the wrong person. We weren''t exactly sure what we were looking for, so we couldn''t recognize when we were stuck with the wrong person. I recall it was like playing a fantastic game, but with no rules to know when you lost or if you even wanted the prize if you won.

That all changed one hot August night in our duplex in College Station as we hosted a "back-to-school party." Like most discoveries, it was accidental. My roommate, Radar, and I created The List during a few hours of sheer boredom between semesters. We actually forgot about it until the magic of The List exploded in our faces! As we examined what happened with that first experience, we were stunned-no, excited-that we had stumbled onto a formula that had eluded both of us for so long, and it was so simple! We are Aggies. Simple is good!

As we explored the secret simplicity of what we discovered, dating seemed less of a bizarre, painful, horrible nightmare, and more of an ingenuous, fun, straightened path to nirvana. Imagine being able to have a clear, concise understanding of what you want in a relationship, and to feel great about ending the wrong ones. It was new. It was quick. It worked! One of the most fantastic concepts was an accidental question that could shred through months of dating in one night. That question, and the secret to The List are waiting for you inside.