Nancy R. Lee – författare
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32 produkter
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Av Philip Kotler, Nancy R. Lee
Inbunden, 2004
336 kr
Lägg i varukorg
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for …
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Av Nancy R. Lee, Philip Kotler
E-bok, 2004
428 kr
Lägg i varukorg
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world''s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good …
Success in Social Marketing
100 Case Studies From Around the Globe
Av Philip Kotler, Nancy R. Lee
E-bok, 2022
745 kr
Lägg i varukorg
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th …
Success in Social Marketing
100 Case Studies From Around the Globe
Av Philip Kotler, Nancy R. Lee
E-bok, 2022
745 kr
Lägg i varukorg
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th …
Success in Social Marketing
100 Case Studies From Around the Globe
Av Nancy R. Lee, Philip Kotler
Häftad, 2022
653 kr
Lägg i varukorg
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th …
Success in Social Marketing
100 Case Studies From Around the Globe
Av Nancy R. Lee, Philip Kotler
Inbunden, 2022
2591 kr
Lägg i varukorg
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th …
Conducting Social Marketing Research
A Practical Guide
Av Nancy R. Lee
Häftad, 2026
377 kr
Kommande
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap …
Conducting Social Marketing Research
A Practical Guide
Av Nancy R. Lee
Inbunden, 2025
863 kr
Lägg i varukorg
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap …
Conducting Social Marketing Research
A Practical Guide
Av Nancy R. Lee
E-bok, 2025
436 kr
Lägg i varukorg
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap …
Conducting Social Marketing Research
A Practical Guide
Av Nancy R. Lee
E-bok, 2025
436 kr
Lägg i varukorg
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap …
Social Marketing
Behavior Change for Good
Av Nancy R. Lee, Philip Kotler m. fl.
Häftad, 2023
825 kr
Lägg i varukorg
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7 th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step …
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Av Nancy R. Lee, Philip Kotler
E-bok, 2011
428 kr
Lägg i varukorg
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world''s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good …
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Av Philip Kotler, David Hessekiel m. fl.
Inbunden, 2012
216 kr
Lägg i varukorg
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social …
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Av Nancy R. Lee, David Hessekiel m. fl.
E-bok, 2012
277 kr
Lägg i varukorg
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social …
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Av Nancy R. Lee, David Hessekiel m. fl.
E-bok, 2012
277 kr
Lägg i varukorg
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social …
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Av Nancy R. Lee
Inbunden, 2017
2596 kr
Lägg i varukorg
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve …
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Av Nancy R. Lee
Häftad, 2017
730 kr
Lägg i varukorg
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve …
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Av Nancy R. Lee
E-bok, 2017
856 kr
Lägg i varukorg
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve …
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Av Nancy R. Lee
E-bok, 2017
856 kr
Lägg i varukorg
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve …
Social Marketing to Protect the Environment
What Works
Av Doug McKenzie-Mohr, Nancy R. Lee m. fl.
Häftad, 2011
1515 kr
Lägg i varukorg
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative …
Practice of Managerial Leadership
Av Nancy R. Lee
E-bok, 2007
134 kr
Lägg i varukorg
The Practice of Managerial Leadership describes a total system for managing organizations. This practical system is made up of a integrated set of principles, practices and procedures. The concepts in the system are logical and consistent and have been developed over 50 years by Dr. Elliott Jaques …
Practica Del Liderazgo Gerencial
Av Nancy R. Lee
E-bok, 2009
123 kr
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La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante …
Practice of Managerial Leadership
Second Edition
Av Nancy R. Lee
E-bok, 2017
69 kr
Lägg i varukorg
The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for …
Reducing Gun Deaths and Injuries
A Social Marketing Approach
Av Nancy R. Lee
Inbunden, 2023
944 kr
Lägg i varukorg
