Häftad, Engelska, 2007
Strategic Marketing for Non-Profit Organizations
Av Alan Andreasen, Philip Kotler
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Beskrivning
For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Produktinformation
- Utgivningsdatum: 2007-11-15
- Mått: 181 x 241 x 24 mm
- Vikt: 920 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 528
- Upplaga: 7
- Förlag: Pearson Education
- ISBN: 9780131753723
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