Robert J. Stevens – författare

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Diagnosed with attention deficit hyperactivity disorder, oppositional defiance disorder and pervasive developmental disorder in the early 1990s, Robert Stevens was an exceptionally intelligent child who could not function in a mainstream environment. Being the “problem child” of every play group, sports club and extracurricular activity he joined, Robert had no friends, no internal means of self-control, no “off switch” and - as his parents, Robert and Catherine Stevens, were warned - perhaps no real future. Thinking it for the best, Robert's parents did what the experts told them to do. Despite having a remarkably high IQ, Robert was placed in a special education programme, under a psychiatrist's care and on several powerful medications, including Ritalin and Prozac. Unfortunately, nothing worked quite as intended and Robert suffered from nearly every side effect these drugs had to offer. Robert's parents saw they were losing him. Witnesses to Robert's drastic mood swings and anxious displays, they did not know whether they were seeing their son or the results of the medications he was taking. While initially helpful, the special education class began to create its own world of problems, with Robert taking a step backwards for each step forward. Desperate, the Stevens family turned to holistic therapies. Amazingly, Robert began to show improvement. Wondering why their son's doctors had discouraged such strategies, Robert and Catherine started researching new approaches on their own. Using non-traditional approaches, Robert was found. By third grade, he was off all drugs, attending a mainstream school, making friends and simply being himself. FINDING ROBERT chronicles one family's journey through the world of developmental disorders. It depicts the struggles faced, examines the decisions made, and offers a thorough analysis of the therapies utilised. Amid sadness and confusion, with strength and resolve, Robert and Catherine regained their son and undertook a mission to change the way we look at these conditions.

Venture into the world of overseas missions from an African-American perspective. This collection of articles takes you deep into the history of missions in the African-American community. You will learn of the struggles to stay connected to the world of missions in spite of great obstacles. You will read of unique cultural experiences while traveling abroad. You will feel the heart for fulfilling the Great Commission both in the African-American community and beyond. All text remains the same in this revised edition, with the exception of new study guide questions at the close of each chapter. The questions can be used to help facilitate discussions in Sunday School, Bible study, seminary classes, conference workshops and other group or individual studies.

Profiles of African-American Missionaries features the lives and ministries of the great African-Americans who have gone to the world with the message of Christ. It is a collection of stories sharing the ministries of several African-American missionary pioneers from the 1700s to the present, dealing with all the social and ministry issues that they had to face here and abroad.Readers will be inspired by the dedication and commitment of these great African-Americans, as they lived out God’s great commission to go into all the world and make disciples of all people. It will inspire and challenge all readers to greater personal involvement in God’s worldwide mission.

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problemsThere has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience.Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems

There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors'' deep academic, health management, and medical experience.

Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.

The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems

There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors'' deep academic, health management, and medical experience.

Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.

The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Venture into the world of overseas missions from an African-American perspective. This collection of articles takes you deep into the history of missions in the African-American community. You will learn of the struggles to stay connected to the world of missions in spite of great obstacles. You will read of unique cultural experiences while traveling abroad. You will feel the heart for fulfilling the Great Commission both in the African-American community and beyond. All text remains the same in this revised edition, with the exception of new study guide questions at the close of each chapter. The questions can be used to help facilitate discussions in Sunday School, Bible study, seminary classes, conference workshops and other group or individual studies.