Kevin Lane Keller – författare

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7 produkter

1. 

   Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

   Av Vanitha Swaminathan, Kevin Lane Keller

   E-bok, 2019

   820 kr

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   For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, …

2. 

   Framework for Marketing Management; Interpretive Simulations Access Code Card Group B

   Av Philip Kotler, Kevin Lane Keller

   Inbunden, 2015

   5682 kr

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3. 

   Framework for Marketing Management, A, Global Edition

   European Edition

   Av Kevin Lane Keller, Philip Kotler

   E-bok, 2015

   820 kr

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   For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management , a comprehensive look at marketing strategy. The …

4. 

   Marketing Management

   Av Torben Hansen, Malcolm Goodman m. fl.

   E-bok, 2024

   820 kr

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   The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …

5. 

   Markedsforingsledelse

   Av Kevin Lane Keller, Philip Kotler

   E-bok, 2026

   820 kr

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   Bestselgeren innen europeisk markedsforingsledelse som gir den mest autoritative oversikten over markedsforing Et leksikon over markedsforing, den klassiske Marketing Management er na i sin 5. europeiske utgave. Enten du er bachelor- eller masterstudent i markedsforingsledelse, er denne teksten den …

6. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 5

   Advertising and Branding

   Av Kevin Lane Keller

   Inbunden, 2026

   2029 kr

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   The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …

7. 

   Marketing-Management

   Av Philip Kotler, Kevin Lane Keller m. fl.

   Inbunden, 2023

   741 kr

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