Neil Wrigley – författare

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of ''readings'' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field. More than 60 edited readings are integrated into the text, providing a guided route map through the literature and into the study of the geographies of retailing and consumption. The volume also introduces readers to the exciting and interdisciplinary developments unfolding in the ''new retail geography'', drawing on up-to-the-minute research material from areas ranging from anthropology to business studies, and tackling issues as diverse as retail internationalization and e-commerce.Reading Retail is unique in bringing together a huge range of perspectives on retailing and consumption spaces and will provide a key source text for students in this field.

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility.

The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of ''readings'' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field. More than 60 edited readings are integrated into the text, providing a guided route map through the literature and into the study of the geographies of retailing and consumption. The volume also introduces readers to the exciting and interdisciplinary developments unfolding in the ''new retail geography'', drawing on up-to-the-minute research material from areas ranging from anthropology to business studies, and tackling issues as diverse as retail internationalization and e-commerce.Reading Retail is unique in bringing together a huge range of perspectives on retailing and consumption spaces and will provide a key source text for students in this field.