Jens Nordfalt – författare
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3 produkter
Retail Marketing
Shopper Behaviour and Retail Management at the Point-of-Purchase
Av Carl-Philip Ahlbom, Jens Nordfalt
E-bok, 2026
555 kr
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Retail Marketing
Shopper Behaviour and Retail Management at the Point-of-Purchase
Av Carl-Philip Ahlbom, Jens Nordfalt
E-bok, 2026
555 kr
Lägg i varukorg
Shopper Marketing and the Role of In-Store Marketing
Av Dhruv Grewal, Anne L. Roggeveen m. fl.
Inbunden, 2014
1423 kr
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This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how …