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Anne L. Roggeveen – författare

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  1. Dhruv Grewal, Anne L. Roggeveen, Jens Nordfalt - Shopper Marketing and the Role of In-Store Marketing, Inbunden. Tillgänglighet: Lägg i varukorg

    Shopper Marketing and the Role of In-Store Marketing

    Av Dhruv Grewal, Anne L. Roggeveen m. fl.

    Inbunden, 2014

    1415 kr

    Lägg i varukorg

    This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how …