Dhruv Grewal – författare
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11 produkter
Retailing Management ISE
Av Michael Levy, Barton Weitz m. fl.
Häftad, 2022
716 kr
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Retailing Management , 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation …
M: Marketing: 2025 Release ISE
Häftad, 2025
876 kr
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M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, …
Retailing Management: 2026 Release ISE
Häftad, 2026
861 kr
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Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store …
Marketing: 2024 Release ISE
Häftad, 2024
876 kr
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Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile …
Retail Marketing Management
The 5 Es of Retailing
Av Dhruv Grewal
Inbunden, 2018
2751 kr
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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience …
Retail Marketing Management
The 5 Es of Retailing
Av Dhruv Grewal
Häftad, 2018
1538 kr
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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience …
Retail Marketing Management
The 5 Es of Retailing
Av Dhruv Grewal
E-bok, 2018
603 kr
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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience …
Shopper Marketing and the Role of In-Store Marketing
Av Dhruv Grewal, Anne L. Roggeveen m. fl.
Inbunden, 2014
1415 kr
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This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how …
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2015
1688 kr
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This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, …
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
E-bok, 2015
2127 kr
Lägg i varukorg
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, …
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Häftad, 2016
1780 kr
Lägg i varukorg
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, …
