Ron Johnson – författare

The store you know. The story you don't.

When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.

In Shop Different, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to successand what can follow.

Shop Different is not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.

Imagine a tree that has been alive for three hundred years. The tree has endured all types of weather and storms, standing strong and providing shade for all those who take the time to sit beneath its branches. The History Tree story tells of all the events, people, and history of the years that go by while standing tall in the original place of its planting. The story is encouraging to all ages, and the illustrations are presented by the original paintings of Paul Lawton. The History Tree was written to inspire the reader to look further into the historical events of America''s past and learn what America has been through over many decades. The story was an idea that came to life when the author saw a tree standing all alone, tall and proud, and he wondered all the tree had witnessed over the many years of existing in that plot of ground. Read and enjoy the wonderful story of America along with the beautiful paintings for each story described.