Ron Johnson is best known for the work he did creating and leading the Apple Store during its first twelve years. Ron also served as the CEO of JCPenney department store during 2012 and 2013. Prior to his time at Apple, Ron was highly regarded for the work he did as the Vice President of merchandising at retailer Target, where he led the effort to help Target differentiate itself through design. Most recently, Ron was CEO of Enjoy, the first mobile retail store. He lives in California and serves on the board of several private companies in the Bay Area.

“When Steve Jobs hired Ron Johnson, history had made its point: Computer stores fail. Yet the Apple Stores brought in $1 billion a year faster than any chain in history. In this beautifully written book, Ron explains why. – David Pogue, “CBS Sunday Morning” “Apple: The First 50 Years”

Ron Johnson is best known for the work he did creating and leading the Apple Store during its first twelve years. Ron also served as the CEO of JCPenney department store during 2012 and 2013. Prior to his time at Apple, Ron was highly regarded for the work he did as the Vice President of merchandising at retailer Target, where he led the effort to help Target differentiate itself through design. Most recently, Ron was CEO of Enjoy, the first mobile retail store. He lives in California and serves on the board of several private companies in the Bay Area.

“When Steve Jobs hired Ron Johnson, history had made its point: Computer stores fail. Yet the Apple Stores brought in $1 billion a year faster than any chain in history. In this beautifully written book, Ron explains why. – David Pogue, “CBS Sunday Morning” “Apple: The First 50 Years”